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Power of five.
Lessons from beyond the walls
of academia
Dr Adrian Woolard
@adew @bbcrd
Back to the start…
Seeing the future…
• Photo of lab..
My colleagues…
Do everything, you may think you know what path to go down but be multi skilled, the world changes and a broad background helps
you change with it
‘Create your own opportunities; put yourself out there. The worst that can happen is you receive a “no”
Talk to people about what you want / what you are looking for. It's surprising how many opportunities come your way when you’ve
primed people to look for them for you.
Also, one of the things a good friend said to me one night when I was having one of those darker moments:
Me: I just wish someone could tell me that it would all be alright, then I could stop worrying about all this stuff and get on and enjoy
my life. My good friend: XXX, it’s all going to be alright. Do you know what? They wereright. It always is!
3 things that will lead you into a career – Money, People and Passion – you should have at least 2 out of 3 of those but never go for
anything that just has 1 – it just doesn’t work.
Things will change and you can change your career too. nothing is set for life. try/experiment with as many skills as possible to help
with this. Don’t box yourself in to a particular role. there are many emerging roles within technology that no-one has done and a mix of
diverse skills are necessary for these.
Use the experiences you have to figure out what drives you and work for that
Trust your judgment when people seem toxic- working with them will destroy you, & the signs are usually there right at the start.
To 21 year old XXX in 1999…. Always stay curious and even if a there’s a part of your early career which isn’t living up to your
expectations, keep an eye on the lessons you’re learning, so you feel resilient and ready for make a better move in the near
future.….and always come home before midnight. Nothing good ever happens after midnight.
''Be open, say yes and have an experimental attitude to life - it's better to regret things you did than didn't do. Opportunities
are everywhere. ''
1. Anything that is in the world when you’re
born is normal and ordinary and is just a
natural part of the way the world works.
Douglas Adams
2. Anything that's invented between when
you’re fifteen and thirty-five is new and
exciting and revolutionary and you can
probably get a career in it.
Douglas Adams
3. Anything invented after you're thirty-five
is against the natural order of things.
Douglas Adams
https://www.youtube.com/watch?v=yoEezZD71sc
“Don’t be a knob!”
2004
1994
2014
2009
1999
2019
1989
PhD –Animatronics & Jim Henson’s
Games Company – mo’cap / 3D animation
Travel the globe
Motion Capture expert – Film, Games
BT Millennium Dome – Avatars – project mgmt
BBC Imagineering – multi-project mgmt. (games,
animation)
BBC Innovation – Consultant (web, iTV, mobile)
FXT – Group Head
Participate – UKTI collab project lead
MediaCity Lab Build – operations mgmt
UX research – research lead
Connected Studio - Innovation Head
https://www.businessinsider.com/most-important-inventions-
30 years…
Internet
Machine Learning / AI 2014
WWW
Digital TV
Photoshop
HapticsQuantum Computing
Cloud computing
Robots
AR
VR
GPS
Cloning
Email/ texting
Speech software / smart speakers
eReaders 2007
Self driving cars 2012
Bitcoin
iPhone 2007
Digital cameras
Drones
Hybrid cars 1997Google search 1997
YouTube 2005
Facebook 2004
DVD 1998ISS 1998
MP3 players
Google maps
iTunes
Flat screens
XBOX360 / PS3 / Wii 2005
Mobile broadband
Streaming video
Netflix 1997
Paypal
iMac
1. PhD in Animatronics
2a. Jim Henson’s
2b. 3D Games
3.Travel
4a. Industry Specialist
4b. BBC
5. MediaCityUK
Now. BBC R&D
2. Engineering
3. Future ExperienceTechnologies
4. Partnerships
Testing
innovation in
the real world
Helping find
new routes to
market
Collaborating with
the digital industry
Trials & events
R&D
technology
transfer
Stimulate
the creative
economy
Build
communities
of practice
Facilitating the
uptake of new
innovation
5. Innovation
Experiment
Show early
Learn fast
“I want us to reinvent public service
broadcasting for a new generation.”
Tony Hall, January 2016
Some of BBC’s Research Challenges
1. IP Glidepath
2. ML & AI
3. Object based broadcasting
4. New forms of value in Data Economy
5. Sustainability
What would I tell myself
30 years ago aged 21?
1. Work with others – enjoy
the thrill and power of the
collective
“Technology is nothing…
what’s important is that you
have a faith in people, that
they’re basically good &
smart
and if you give them ‘tools’
they’ll do wonderful things
with them”
S. Jobs
2. Always fall forward – failures
are good, honest!
“Everything should be
made as simple as
possible…
but no simpler”
A. Einstein
3. Be curious, keep learning
and get a mentor
“The function of the
imagination is not to make
strange things settled
so much as to make
settled things strange”
G. Chesterton
4. No one’s perfect!
“Life moves pretty fast.
If you don’t stop and look
around once in a while,
you could miss it.”
F. Bueller
5. Know why you are doing the
work
“On seeing a job
description,
a woman will apply only
if she meets 100% of the
requirements.
A man will apply if he
meets only 10%”.
BBC HR WISTEM Champion
Power of five…
1) Team
2) Failure
3) Curiosity
4) Well being
5) Purpose
BBC opportunities
• Advert for jobs / opportunities
We do not receive wisdom.
We must discover it for ourselves after a
long journey through the wilderness.
Which no one else can make for us.
Which no one else can spare us.
For our wisdom is the point of view from
which we come at last to regard the world.
M. Proust
Hopefully
not been a ‘knob’!
Thanks & any questions?
bbc.co.uk/rd (BBC R&D) @bbcrd
bbc.co.uk/taster (BBCTaster) @bbctaster
adrian.woolard@bbc.co.uk
linkedin.com/in/adrianwoolard @adew

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Newcastle University PGR Conference 04072019

  • 1. Power of five. Lessons from beyond the walls of academia Dr Adrian Woolard @adew @bbcrd
  • 2. Back to the start…
  • 4. • Photo of lab.. My colleagues…
  • 5. Do everything, you may think you know what path to go down but be multi skilled, the world changes and a broad background helps you change with it ‘Create your own opportunities; put yourself out there. The worst that can happen is you receive a “no” Talk to people about what you want / what you are looking for. It's surprising how many opportunities come your way when you’ve primed people to look for them for you. Also, one of the things a good friend said to me one night when I was having one of those darker moments: Me: I just wish someone could tell me that it would all be alright, then I could stop worrying about all this stuff and get on and enjoy my life. My good friend: XXX, it’s all going to be alright. Do you know what? They wereright. It always is! 3 things that will lead you into a career – Money, People and Passion – you should have at least 2 out of 3 of those but never go for anything that just has 1 – it just doesn’t work. Things will change and you can change your career too. nothing is set for life. try/experiment with as many skills as possible to help with this. Don’t box yourself in to a particular role. there are many emerging roles within technology that no-one has done and a mix of diverse skills are necessary for these. Use the experiences you have to figure out what drives you and work for that Trust your judgment when people seem toxic- working with them will destroy you, & the signs are usually there right at the start. To 21 year old XXX in 1999…. Always stay curious and even if a there’s a part of your early career which isn’t living up to your expectations, keep an eye on the lessons you’re learning, so you feel resilient and ready for make a better move in the near future.….and always come home before midnight. Nothing good ever happens after midnight. ''Be open, say yes and have an experimental attitude to life - it's better to regret things you did than didn't do. Opportunities are everywhere. ''
  • 6. 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Douglas Adams
  • 7. 2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Douglas Adams
  • 8. 3. Anything invented after you're thirty-five is against the natural order of things. Douglas Adams
  • 10. “Don’t be a knob!”
  • 11.
  • 12. 2004 1994 2014 2009 1999 2019 1989 PhD –Animatronics & Jim Henson’s Games Company – mo’cap / 3D animation Travel the globe Motion Capture expert – Film, Games BT Millennium Dome – Avatars – project mgmt BBC Imagineering – multi-project mgmt. (games, animation) BBC Innovation – Consultant (web, iTV, mobile) FXT – Group Head Participate – UKTI collab project lead MediaCity Lab Build – operations mgmt UX research – research lead Connected Studio - Innovation Head https://www.businessinsider.com/most-important-inventions- 30 years… Internet Machine Learning / AI 2014 WWW Digital TV Photoshop HapticsQuantum Computing Cloud computing Robots AR VR GPS Cloning Email/ texting Speech software / smart speakers eReaders 2007 Self driving cars 2012 Bitcoin iPhone 2007 Digital cameras Drones Hybrid cars 1997Google search 1997 YouTube 2005 Facebook 2004 DVD 1998ISS 1998 MP3 players Google maps iTunes Flat screens XBOX360 / PS3 / Wii 2005 Mobile broadband Streaming video Netflix 1997 Paypal iMac
  • 13. 1. PhD in Animatronics
  • 24. Testing innovation in the real world Helping find new routes to market Collaborating with the digital industry Trials & events R&D technology transfer Stimulate the creative economy Build communities of practice Facilitating the uptake of new innovation 5. Innovation
  • 26. “I want us to reinvent public service broadcasting for a new generation.” Tony Hall, January 2016
  • 27. Some of BBC’s Research Challenges
  • 29. 2. ML & AI
  • 30. 3. Object based broadcasting
  • 31. 4. New forms of value in Data Economy
  • 33. What would I tell myself 30 years ago aged 21?
  • 34. 1. Work with others – enjoy the thrill and power of the collective
  • 35. “Technology is nothing… what’s important is that you have a faith in people, that they’re basically good & smart and if you give them ‘tools’ they’ll do wonderful things with them” S. Jobs
  • 36. 2. Always fall forward – failures are good, honest!
  • 37. “Everything should be made as simple as possible… but no simpler” A. Einstein
  • 38. 3. Be curious, keep learning and get a mentor
  • 39. “The function of the imagination is not to make strange things settled so much as to make settled things strange” G. Chesterton
  • 40. 4. No one’s perfect!
  • 41. “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” F. Bueller
  • 42. 5. Know why you are doing the work
  • 43. “On seeing a job description, a woman will apply only if she meets 100% of the requirements. A man will apply if he meets only 10%”. BBC HR WISTEM Champion
  • 44. Power of five… 1) Team 2) Failure 3) Curiosity 4) Well being 5) Purpose
  • 45. BBC opportunities • Advert for jobs / opportunities
  • 46. We do not receive wisdom. We must discover it for ourselves after a long journey through the wilderness. Which no one else can make for us. Which no one else can spare us. For our wisdom is the point of view from which we come at last to regard the world. M. Proust
  • 47. Hopefully not been a ‘knob’!
  • 48.
  • 49. Thanks & any questions? bbc.co.uk/rd (BBC R&D) @bbcrd bbc.co.uk/taster (BBCTaster) @bbctaster adrian.woolard@bbc.co.uk linkedin.com/in/adrianwoolard @adew

Notas del editor

  1. The Exam question : what you do, how you got there and career journey, hints and tips for successful career outside academia. What I’m going to talk about…Past , Present , Future , A bit of advice… With time for Questions
  2. Give thanks to Gail & PGR conference. Visited Uni last week for the open day – with 17YO. Impressive and v professional. Also 30 yrs to day that graduated from E&EE Beng at Newc.
  3. Yesterday visited the NIC Data/ Ageing and impressive new campus nr St James. Talked with some of our research partners – thanks to Barry Hodgeson.
  4. Asked my lab colleagues for advice…
  5. Gave lots of it – and good stuff too.
  6. From Douglas Adams - seemed to suit the event.
  7. DA came up with these as reactions to technologies – good for all things maybe…
  8. Other advice – show them the Tim Minchin Uni lecture… - 9 bits of wisdom – v funny and v smart.
  9. The more honest advice
  10. Time flies…
  11. How got from there to here… Timeline… big tech moments… and my key career moments A lot of things happen in 30 years… 5 examples: Internet - Email / text messaging - Google search – YouTube – iPhone - Machine Learning / AI 5 career examples: PhD – Computer graphics – travel – dot.com – MCUK
  12. Newcastle uni… E&EE Merz court - shared lab – different backgrounds, best times Took longer than should 4.5yrs – enjoyed life – music, Student. Hensons moment – wrote a letter ( Dave Houseman) Mickey mouse comment – not power engineering, odd ball, eccentric – like to be different.
  13. Worked 1 mth/ year in London, learnt loads by watching and being part of real world… but tricky. I was 1st PHD. Finally completed thesis – turned up hoping for next career opp 2 weeks previous someone had shown them real time CGI - world of visual effects changed in that instant. Real set back.
  14. So went to get into graphics – best place in UK – Games industry Went to work for games company - Argonaut, software engineering alongside amazing team. What I did – shift to s/ware engineering, alongside others with Phd, start-up, 3D rendering, motion capture– tools for making games + Microporcessors learnt loads.
  15. Intervention What I did – nothing - Work: life balance Spent it with my now wife, mother of my kids – best thing I ever did. Was told it would ruin career – I’d be out of date. Not true.
  16. Worth for Vicon (Motion capture) got to train companies around the world (CGI phantom menace / SONY) how to mo’cap – application specialist between engineering team and clients. Then worked with dot.com start-ups and BT Research at Millennium dome (motion capture, avatars) - Project management
  17. Then moved into BBC - Worked on range of innovation projects in multi-disciplinary team– editorial, tech, UX - 3d games, archive, tools Then trained as innovation consultant training others to be innovative. Then did collaborative innovation about AR, participation,… Portfolio management
  18. Moved north - Build a new lab, new location, new ethos, part of big transformation. What bbc has achieved – 2012, iplayer, childrens,.. Operational management – out of research / innovation for bit. Build new home, establish positive culture.
  19. BBC RD… What we are here for ; history - What I do – Head of Section Lead a section of researchers – engineering, hci + teams of product mgrs., designers, producers (mix of Innovation and Research) – multi-disciplinary, mix of experiences and backgrounds. Run current showcase video.
  20. Big Engineering – applied work – solve real wolrd problems; create real world opportunities (focus on impliementation, costs, benefits) 4K – HDR, IP STUDIO, DTV – HD, image compression, 3D piero – mix of skills – software, hardware, physics, maths, data science, Electroni eng.
  21. HCI – user centred VR, AR, interactive video, Recommendations & Discovery , Voice, CUI, Multi-screen, smart wallpaper, audio experiences Production tools to enable others to make compelling new experiences for users. Mix of skills – software, hardware, machine learning, psychology, anthropology, product design, HCI
  22. Working with many universities and academic institutions – structured, formal, important. Mutually beneficial. How we work – Culture Academic EU Industry + great example of Partnership was microbit Work with newc (HCI - open lab) + NicD
  23. Work with other companies – UK Sme’s Not research but innovation. (connected studio, news labs) Creativity = innovation = unfamiliar = hard work but worth it. <Show News Labs video if time.>
  24. Show Taster – explain about public engagement, feedback loops, West coast approach but public service values.
  25. 11 year ambition.
  26. 4 the future…. <maybe show Eckersley video…> Example of 5 big problems / opportunities we think will have impact over the next 10 years.
  27. The implication of full IP eco-system - Cloud based scalable production, 5G, distributed compute (BIDI), cloud based rendering (REB), connecting all homes, all facilities, But by when? What are major challenges?
  28. Machine learning impact - In media production, In discovery, in new services. How can it enhance user creativity? What are ethical implications? What about dis-information or fake news? Risks for BBC values.
  29. Working on this for last few years – atomization of media, everything stays as small and flexible by default. Affects audio, video, animation – production, UX, storytelling Check out BBC Click example on BBC news homepage.
  30. In internet age / data economy - what is value - Living room of the future – project with uni and art partners. Data economy – is binge watching a good thing? Always connected? Should we want to hold all of your data? Ethical?
  31. Sustainability – global challenge – what role for each organization? – more use of cloud, data centres, IP, remote rendering? And how we can help in communication of the challenges and opportunities?
  32. Things to consider for your own careers Power of 5 What I would have loved to tell myself 30 years ago aged 21.
  33. Teamworking Multidisciplinary Collective intelligence No-one can now know the whole answer – need to work with others by default. Diversity of voices, experiences Crave the success of others; work with others
  34. Catmull book – is essential read for anyone interested in world where art meets tech – inspirational Jobs quote reminds you to focus on the humans whatever doing.
  35. Mistakes, stumbles, failures, perserverence Don’t be afraid to take a punt, ask for help, critique your work Revisit old ideas in years to come - timing is everything Never stand still
  36. Brick is the best book on business I’ve read and on what happens when make mistakes. Lego history fascinating but no spoilers they were going bust in early 2000’s… Other point I realized was that a lot my mistakes happened because I thought everyone understood my complex plan/ opportunity. Aiming for simple but no simpler is increasingly a mantra.
  37. Curiosity, always learning, mentors Never stand still, Talk to many, Never assume you are the expert – be your best Seek out mentors – Oliver H, Nick B, Fiona McK, Libbie D, Phil S, Kevin P, Herb K (peers, bosses, someone in org)
  38. Johnson – great author / commentator – read numerous books like this – history of ideas, teams and reality of hard endeavor. The challenge is keep evolving, never finished, try different things, paths, no wrong way – always learning. Avoid becoming set in ways My arc is 4-5 years, others is 2-3…
  39. Personal wellbeing, Mind and body, Imposter syndrome Understand your own behaviours and those around you. Be your best – avoid trying to be THE best (unachievable) Work:life balance, Exercise, etc
  40. Ferris Bueller – time flies, keeping perspective is important – there should be fun. Layards book outlines ways in which well being, purpose, family, friends, community play a role in your sense of self More contented than happy but still valuable.
  41. Values, purpose, impact - work for someone who has values, who want to make difference. Passion – work with those with passion For what reason – people, type, money (ideally all 3, often 2 of them, never 1) Avoid the politics… wasted energy. Be good on your own merits And support others less able
  42. Lab rats – reading now, heard Dan speak at TDC in Sage in May. Cautionary tale – The quote reminds us that you want to work for people who care about similar things, who believe in good. I chose BBC for all ills, still wants to make difference – proud of the badge and purposes – but also can criticise if not good enough.
  43. End of my talk… Priviledge to do PHd/ MPhil. 20000 people in uk will graduate with PhD this year – in a UK population of 64M - do the maths You can do many things and have many impacts, it is very exciting time to be in research, many big problems – pls think about being more than research why people ‘like’ something or emoji’s.
  44. If interested in going beyond academia – have lots of ways into BBC R&D – engineering, physics, maths, software, design, product, HCI, data science, data engineering
  45. Quote from my own thesis – suggested by a parent. Bit pretentious but makes a lot of sense.
  46. As per original advice…
  47. If that’s too much just remember watch Tim Minchin…
  48. Contact details.