How do we go mobile? The 5 global steps in mobile application development

1. Mobile Application Step by Step - 2012 03 09
www.appsolution.eu
Adrien de Harlez – a.deharlez@appsolution.be

2. INTRODUCTION

3. Introduction
Do we go mobile?
Not a question!
Smartphone Sales:
Total shipments in 2011 were 488,5 million units up 63,1 percent from 2010*
Market Share 2011 Annual growth
48,8% 244%
19,1% 96%
* Strategy Analytics (February 2012) - Mobithinking.com - http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#smartphone-shipments
Introduction

4. Introduction
Do we go mobile?
Introduction

5. Introduction
So, What is the question?
The question is:
How do we go mobile ?
The 5 global steps in mobile application development
Introduction

6. PLATFORM

7. 1. Platform
Single or multi platform native application ?
+
Single Multi
•Empowering native Hard & Soft •Increase potential audience
•Distribution network
•Environment maintenance
•Still possible to go on Multi later...
- •Decrease potential audience •Multiple native Hard & Soft
•Multiple Distribution network
•Multiple Environment maintenance
Platform

8. 1. Platform
The Audience is the question !
B2B ? Go single !
B2C ? Campaign ? (brand awareness, product launch...)
YES! consider Platform’s audience market share regarding the investment
NO!
Go single ! Deploy & Analysis
Consider Platform’s audience market share regarding the investment
Platform

9. 1. Platform
Go on single!... but which one?
Market share Distribution Technical specification
•OS distribution •Quality •Camera
•OS audience •Submission constraint •GPS
•Device comportment •Service •Phone
•Audience •... •Screen size
comportment •...
•...
Platform

10. PRE-PRODUCTION ANALYSIS

11. 2. Pre-Production Analysis
Application? What application?
application
=
X
ID
+
Information Design
IT
?
Information Technology
Pre-Production Analysis

12. 2. Pre-Production Analysis
Application? What application?
application
= ANALYSIS
+ ID
+ IT
!
Pre-Production Analysis

13. 2. Pre-Production Analysis
Application? What application?
ergo feedback
features feedback
Idea ID design feedback IT bug feedback
workflow feedback
guide line feedback
Pre-Production Analysis

14. 2. Pre-Production Analysis
Application? What application?
ergo feedback
features feedback
Idea ANALYSIS ID design feedback IT bug feedback
workflow feedback
guide line feedback
Pre-Production Analysis

15. PRODUCTION

16. 3. Production
Information Design (ID) & Information Technology (IT)
Wow, super cool! But where is the user guide? I got nothing!
Let Designer and Developers speaks together !
Let’s try to avoid this process:
Production

17. 3. Production
Information Design (ID) & Information Technology (IT)
From this:
Production

18. 3. Production
Information Design (ID) & Information Technology (IT)
From this:
Production

19. 3. Production
Information Design (ID) & Information Technology (IT)
To this:
Production

20. TEST IT SMALL

21. 4. Test it small !
Beta tester community
Test it test it!!
Before the official release...
Beta Tester community might be a good
opportunity to also create future
ambassador of the application.
Test it small

22. TEST IT BIG

23. 5. Test it big!
the world community
Test it big

24. 5. Test it big!
the world community
Test it big

25. Thank you !
www.appsolution.eu