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How you were misled by your Advertising Agency

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A presentation for the Australian Marketing Institute on how your advertising agency misled you about social media.

EmpresarialesNoticias y política
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How your advertising agency misled you about Social Media - Julian Cole
What I will cover in this presentation ,[object Object],[object Object],[object Object]
What is social media? ,[object Object]
It’s all about Relationships ,[object Object],[object Object],[object Object]
1st Benefit: Brand Positioning/Relationships
2nd Benefit : Marketing Intelligence
3rd Benefit Customer Feedback
2 of the Biggest Misconceptions
1. Viral = Big Bangs for Small Bucks
2. Don’t trust your advertising agency
Write these down! ,[object Object],[object Object],[object Object]

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How you were misled by your Advertising Agency