Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter. Speakers: Sahil Jain, CEO at AdStage Bryan Sise, Senior Manager, Product at Twitter Moderator: Ginny Marvin, Editor at Search Engine Land

1. #SocialPro #14B @sahilio
Sahil Jain, CEO & Co-founder of AdStage
ADVANCED TWITTER ADS:
DOING MORE WITH TWITTER
TAILORED AUDIENCES

2. #SocialPro #14B @sahilio
Sahil Jain, CEO of AdStage
Former Co-founder & CMO of Trigger.io @ 20, AOL @ 19,
Yahoo! @ 17, High School & College dropout.
ABOUT
AdStage All-In-One Platform
Allows advertisers to create, optimize, and report
across Google, Bing, Facebook, Twitter, &
LinkedIn Ads.

3. #SocialPro #14B @sahilio
WHY TWITTER
316M
monthly active users
17.1
minutes per day
on average
Source: eMarketer November 2014Source: Twitter October 2015

4. #SocialPro #14B @sahilio
Better Targeting for Advertisers
TWITTER TAILORED AUDIENCES

5. #SocialPro #14B @sahilio
ADVANCED STRATEGIES FOR TAILORED AUDIENCES
Acquire New
Users Easier
Limit Wasted
Ad Spend
Increase
Conversions

6. #SocialPro #14B @sahilio
Exclusion Targeting
LIMIT WASTED AD SPEND

7. #SocialPro #14B @sahilio
“Half the money I spend on
advertising is wasted; the trouble is
I don't know which half.”
-- John Wanamaker

8. #SocialPro #14B @sahilio
 Device
 Carrier
 Platform
 Age
 Gender
 Location
 Television
 Keyword
Core Targeting on Twitter Ads
 Language
 Interest
 Behavior
 Event
 Previously engaged
 Handle followers

9. #SocialPro #14B @sahilio
Types of Tailored Audiences

10. #SocialPro #14B @sahilio
Exclusion Targeting
Cross-device
retargeting
Previously
Converted
Existing
Customers
Competitors

11. #SocialPro #14B @sahilio
Similar User Targeting
ACQUIRE NEW USERS EASIER

12. #SocialPro #14B @sahilio
Targeting users that are similar to
your existing users requires market
research - a $21 Billion industry.
Source: Market Research Market Research Report | NAICS 54191 Sept 2015

13. #SocialPro #14B @sahilio
Twitter Ads Includes This Data For You

14. #SocialPro #14B @sahilio
When to Use Similar User Targeting
Brand
Awareness
Product
Announcements
Lead
Generation

15. #SocialPro #14B @sahilio
Product Announcement

16. #SocialPro #14B @sahilio
Brand Awareness

17. #SocialPro #14B @sahilio
Lead Generation

18. #SocialPro #14B @sahilio
Nurture with Dynamic Retargeting
INCREASE CONVERSIONS

19. #SocialPro #14B @sahilio
In a cross-device world,
retargeting is becoming more
and more difficult

20. #SocialPro #14B @sahilio
67%
start shopping on
one device and
continue on
another
Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, Oct 2013

21. #SocialPro #14B @sahilio
Twitter is one of the few
channels that can accurately
retarget your database

22. #SocialPro #14B @sahilio
Tailored Audiences for Retargeting
Direct
Response
Lead
Nurturing
Loyalty
Programs

23. #SocialPro #14B @sahilio
Lead Nurturing Example of Content Drip
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar

24. #SocialPro #14B @sahilio
Adding in Twitter Ads at Each Stage of the Drip
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar

25. #SocialPro #14B @sahilio
Create a Website Tag for Each Conversion

26. #SocialPro #14B @sahilio
Nurture Leads on Twitter with Exclusion Targeting
Blog post subscribers
Whitepaper downloads
Case study downloads
Whitepaper downloads
Case study downloads
Webinar registrants
Targeted Audience Excluded Audience
Core Target Audience by
Keyword, Interest, etc.
Existing Customers, Competitors,
Previously Converted
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webinar

27. #SocialPro #14B @sahilio
Lead Nurturing Example for End User
Visits Website and
subscribes to blog
Receives nurture campaigns
via email and Twitter

28. #SocialPro #14B @sahilio
Direct Response

29. #SocialPro #14B @sahilio
Loyalty Programs

30. #SocialPro #14B @sahilio
THANK YOU!
MORE INSIGHTS: blog.adstage.io
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016