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Media Trust Sponsored Workshop — Forrester
1.
2.
Interactive investments will
grow in the recession Net 43% would increase spend
3.
Marketers got more
bullish throughout 2008 Net 13% would increase spend
4.
Performance matters "As
the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend.” – Michael Walrath, Yahoo!
5.
Thank you Neil
Strother +1 425.827.7150 [email_address] www.forrester.com Entire contents © 2009 Forrester Research, Inc. All rights reserved.
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