ad4mat at Zanox Expert Day Travel 2017

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Do you want to know about smart targeting for travel ads? We showed the audience at Zanox Expertday Travel 2017 how ad4mat will get you closer to the user.

Marketing

www.ad4mat.com
Closer to the user:
Smart targeting for travel ads

www.ad4mat.com
Challenge
• spend advertising budget efficiently
• Performance: reach relevant users

www.ad4mat.com
Targeting
 socio-demographic
 interests & hobbies
 look-a-like
 Retargeting
 …

www.ad4mat.com
Targeting
+ currently interested in
+ intent to purchase soon
+ just bought a related product

www.ad4mat.com
Targeting
socio-demographic,
look-a-like,
Current interest, intent,
related purchases
interest & hobbies,

www.ad4mat.com
Examples
• read blogs about cruises
• read websites about destinations
• search for a voucher for flights
• booked a trip

www.ad4mat.com
How?
• interest & intent data
• from premium publishers
• many categories and brands
• combined with latest targeting technologies

www.ad4mat.com
• Challenge 1: Targeting
• Challenge 2: Notice?

www.ad4mat.com
“Today's battle for hearts, minds, and dollars
is won (or lost) in micro-moments — intent-driven
moments of decision-making and preference-
shaping that occur throughout the entire consumer
journey.”
https://www.thinkwithgoogle.com/articles/how-micromoments-are-changing-rules.html

www.ad4mat.com
• placed within editorial
content, newsfeed, etc.
• adapted to the website’s look
& feel
• focus on content,
not advertising message
Native Ads:
• Don’t disturb the user
experience!
• Provide added value!

www.ad4mat.com
Advantages of Native Ads
 higher awareness
 higher acceptance
 work great on mobile
 work great in social networks
 more engagement & interaction

www.ad4mat.com
“Tell me
Involve me
and I might remember.
and I will forget.
Show me
and I will understand.”
Konfuzius (ca. 551 – 479 v. Chr.)

www.ad4mat.com
Delivering Performance with Native Ads
1) sophisticated targeting
2) format suitable for “micro-moments”

www.ad4mat.com
flexible component-based ads 

www.ad4mat.com
Delivering Performance with Native Ads
1) sophisticated targeting
2) format suitable for “micro-moments”
3) programmatic buying

www.ad4mat.com
Online advertising in the year 2020
Enders Analysis, “Native advertising in
Europe to 2020”, Feb 2016
37%
63%
Online advertising budget
in Europe (€):
48%52% Native Ads
Other
Mobile display ads in Europe:
Native Ads
Other
545
1700
Native ad spending in Germany
(million €)
2015 2020

www.ad4mat.com
For Publishers
• Make your inventory available for programmatic
native ads!
• Monetize profiles with advanced audience DMP!

www.ad4mat.com
“Native advertising looks like
a rare win-win for the industry:
more effective for advertisers,
more valuable for publishers,
and more acceptable for users.“
Joseph Evans, Digital Media Analyst, Enders Analysis

www.ad4mat.com
 Native Ads
 sophisticated targeting
 programmatic
Meet us at our booth outside .

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ad4mat at Zanox Expert Day Travel 2017

1. www.ad4mat.com Closer to the user: Smart targeting for travel ads

2. www.ad4mat.com €

3. www.ad4mat.com Challenge • spend advertising budget efficiently • Performance: reach relevant users

4. www.ad4mat.com Targeting  socio-demographic  interests & hobbies  look-a-like  Retargeting  …

5. www.ad4mat.com Targeting + currently interested in + intent to purchase soon + just bought a related product

6. www.ad4mat.com Targeting socio-demographic, look-a-like, Current interest, intent, related purchases interest & hobbies,

7. www.ad4mat.com Examples • read blogs about cruises • read websites about destinations • search for a voucher for flights • booked a trip

8. www.ad4mat.com How? • interest & intent data • from premium publishers • many categories and brands • combined with latest targeting technologies

9. www.ad4mat.com • Challenge 1: Targeting • Challenge 2: Notice?

10. www.ad4mat.com

11. www.ad4mat.com “Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments — intent-driven moments of decision-making and preference- shaping that occur throughout the entire consumer journey.” https://www.thinkwithgoogle.com/articles/how-micromoments-are-changing-rules.html

12. www.ad4mat.com

13. www.ad4mat.com

14. www.ad4mat.com • placed within editorial content, newsfeed, etc. • adapted to the website’s look & feel • focus on content, not advertising message Native Ads: • Don’t disturb the user experience! • Provide added value!

15. www.ad4mat.com

16. www.ad4mat.com Advantages of Native Ads  higher awareness  higher acceptance  work great on mobile  work great in social networks  more engagement & interaction

17. www.ad4mat.com “Tell me Involve me and I might remember. and I will forget. Show me and I will understand.” Konfuzius (ca. 551 – 479 v. Chr.)

18. www.ad4mat.com Delivering Performance with Native Ads 1) sophisticated targeting 2) format suitable for “micro-moments”

19. www.ad4mat.com

20. www.ad4mat.com flexible component-based ads 

21. www.ad4mat.com Delivering Performance with Native Ads 1) sophisticated targeting 2) format suitable for “micro-moments” 3) programmatic buying

22. www.ad4mat.com

23. www.ad4mat.com Online advertising in the year 2020 Enders Analysis, “Native advertising in Europe to 2020”, Feb 2016 37% 63% Online advertising budget in Europe (€): 48%52% Native Ads Other Mobile display ads in Europe: Native Ads Other 545 1700 Native ad spending in Germany (million €) 2015 2020

24. www.ad4mat.com For Publishers • Make your inventory available for programmatic native ads! • Monetize profiles with advanced audience DMP!

25. www.ad4mat.com “Native advertising looks like a rare win-win for the industry: more effective for advertisers, more valuable for publishers, and more acceptable for users.“ Joseph Evans, Digital Media Analyst, Enders Analysis

26. www.ad4mat.com  Native Ads  sophisticated targeting  programmatic Meet us at our booth outside .

ad4mat at Zanox Expert Day Travel 2017

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