Mobile marketing is an effective way for restaurants to connect with customers. A mobile website allows diners to easily view menus and locations from their phones. Text message marketing is a fast way to reach customers, promote deals, and increase sales. Custom QR codes and mobile apps help drive traffic and encourage sharing on social media.
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1. “Your Message On The Move”
Mobile Marketing for Restaurants
Presented to: Presented by:
Johnny Fischer Bob Bentz
Baby Blues BBQ Advanced Telecom
December 3, 2012 Services
2. Bob Bentz
President, Advanced
Telecom Services
(founded 1989)
Experienced
entrepreneur with
expertise in Mobile
Marketing
www.advancedtele.com
3. Text Message Mobile
Mobile Apps Marketing QR Codes Websites Text Chat
4.
5. 55% of people access the internet via a
mobile device
◦ 47% last year
31% of adult U.S. mobile web users say they
now go online mostly via their mobile phones
Source: Pewinternet.org
16. Had Good Reviews 27%
Had an Exact Location/Specific
48%
Restaurant in Mind
Within Price Range 48%
Close to My Location 65%
Type of Food I was Looking for 78%
0% 20% 40% 60% 80% 100%
Source: Nielsen
17. 48% of
Smartphone
Owners Visited a
Restaurant’s
Mobile Website in
the Past Month
Source: Nielsen 2011
18. Text
Message
Marketing
Mobile Apps
Custom Mobile
QR
Codes Websites
19. Text Message
Marketing
Apps
Text Message
Marketing
Text Chat
Text Message
Mobile
Marketing
Websites
QR
Codes
Text RESULTS to
84444.com
21. Take a look at what your visitors see when
they bring up your desktop website on a
mobile phone. Click the link below.
http://www.babybluesphilly.com
22.
23. Serve this up on your
mobile phone to see
the difference a mobile
website makes on your
smartphone or feature
phone:
http://Babybluesphilly.
atsqrcodes.com
24. at 15% of the Cost
Show Your
Food and
Restaurant
Increase
Takeout
Click To Call
Makes
Easy Our Special Sauce
Contact
Point
25. Google has 2 bots:
Googlebot & Googlebot
Mobile.
Different rankings for
desktop & mobile.
Added benefit of
mobile site is higher
rankings in mobile
search.
26. The average response
time to an email is 90
minutes. The average
response time to a
text message is 90
seconds.
Source: SmartMediaTips
27. Mobile coupons are 10x more likely to be
used than traditional paper coupons
Source: HubSpot
28.
29. Offerspecials and deals to
encourage business
Most effective medium of
advertising on Monday and
Tuesday (“Slow Days”)
34. Catch your customers attention
Boost your online traffic
Build your list with qualified
leads
Custom QR Codes achieve scan rates that are
2.3 times higher than ordinary B&W mobile
bar codes.
35. More than half of a In 2011, 17.7 billion
person’s mobile phone apps were downloaded.
usage is spent on apps. By 2015, that number
should grow to 108
Source
Smartmediatips
billion.
36.
37. Investment
The Package: • Mobile Website
• Text Message Marketing*
• Custom QR Code
• Text Chat
$1,850 + $149/ month
* Includes 1000 text messages