Tumblr is one of the Web's top blogging applications in use today. Tumblr breaks away from traditional blogging applications to create easily uploaded images, videos, links and more in a public forum. Learn how you can utilize Tumblr's versatility in your library and for professional development.
Instructor: Rachel Eichen
Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master's degree in Library & Information Science and a bachelor's degree in Technical Writing
3. Agenda
What is Tumblr?
Working with Tumblr
Professional Development
Your Library on Tumblr
Interacting on Tumblr
4. What is Tumblr?
Let’s you “effortlessly share anything”
Microblogging – less is more
Post text, quotes, links, videos, etc.
Find blogs based on interests/tags
Comments rare, reblogs common
5. How popular is Tumblr?
Source: http://mashable.com/2011/11/14/tumblr-infographic/
6. How popular is Tumblr?
38,000 posts per minute
46.2 million blogs
Source: http://mashable.com/2011/11/14/tumblr-infographic/
7. Why is Tumblr so Popular?
Easy to find similar blogs
Easy to share & make posts
Easy to track
Integration with Facebook & Twitter
16. Library Uses
Share photos
Promote upcoming events
Promote community
Make announcements
See: NYPL, Chicago Public Library, National Archives
21. Make Your Tumblr Engaging
Ask specific questions
Ask me anything
Customize your layout
Title & Description
22. Tumblr Tips
Tag – or who else will find it?
Remember your audience
Analyze reblogs, likes, followers & adjust
Space postings
Set up your library’s profile – and tie it to other
social media
If you have a blog, have them work together