1. +
Gravis footwear
Cross-channel Information Architectures
C-F AIL
# EPI
Aditya, Brennan, Hee Joo, Kristen
Team Subgroup

2. What is Gravis?

5. Strive to be different
Don’t have that many products

6. Abby's IA Heuristics: Graded A-F

7. Grade
Controllable F
n Does user feel that the task they need to accomplish is No!
available to them?
n After user chooses a product, Gravis slam the door in the face of the
user by not showing 3rd-party stores in context of the shoes.
n How well does it anticipate and eliminate error potential? No!
n NOT SO WELL.
n Gravis adopted non-standard interaction patterns
n When errors do occur, how easily can a user recover? No!
n Not straightforward to go back to all shoes.
n Not possible to go to the 'next' shoe in the thumbnail list.
n Are features offered to allow the user to tailor information No!
or functionality to their context?!
n Can't serach or narrow options. Cannot mark particular products for
future reference.

8. Grade
Clear D
Easily Perceptible.
n Is the functionality and information being provided easy to understand? Yes!
n …but click on a link, the navigation paradigm changes.
n Is the path to task completion obvious? No!
n Not if you want to check out the skate stuff, click on the skate link (it will sell you shoes).
n Users nd it easy to describe? No!
n If a descriptor such as "cube rotation" thing is used, there may be a problem.

9. Grade
Useful E
Website's intended usage: Not satisfied.
Users' intended tasks: Not completed.
n Not a single part of this sample task can be completed.
Check out the new Lowdown shoes and buy the red
ones in size 11

10. Sam. The Skateboarder
ASL
25/M/LA
Hobbyist skateboarder
Needs to buy a pair of Lowdowns

11. Gravisfootwear.com

12. Grade
Findable F
n Can users easily locate information and functionality that they are seeking?! No!
n e website has no basic search function.
n Shoes appear in pop-up grid as opposed to list
n Names and prices are not listed in grid
n Is it easy to enter the experience from a variety of channels and points of interest?! No!
n Not possible to get to website from other sites selling Gravis shoes
n Seems as if search engine is only option
n How do search engines “see” what is provided?! No!
n Gravis site shows up as rst option in Google
n Shows up close to the bottom of rst page in Yahoo! And Bing

13. Search engine results using Yahoo! or Bing.

14. Grade
Accessible F
n Can information and functionality be used by a variety of user types via all expected
channels and devices?!
n Site is ash-based; automatically a problem for iOS devices No!
n Is this experience compliant with 508 standards for accessibility? No!
n Site doesn't support zooming
n Not compatible with screen readers

15. Doesn't play well with
others.
• Home page is not compatible with
mobile devices nor does it have a
separate mobile version.
• Design Idea: It might be time to
switch to HTML5

16. Gina. Visually impaired
ASL
45/F/MI
Wants to gift a nice Gravis shoe
to her nephew

17. Typical website screen reader output

18. Gravis site screen reader output
AKA accessibility fail

19. e solution