Cim social media workshop Darlington Expo
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This document is a presentation about integrating social media into business marketing. It discusses several key social media platforms like Facebook and Twitter and how businesses can use them. The presentation covers how to plan a social media strategy by understanding audiences, what they are doing online, and how much time and money a business can invest. It provides examples of how businesses are using Facebook and Twitter successfully and tips for getting more followers on Twitter. The presentation also outlines dos and don'ts for social media and reviews tools for using different social media platforms.
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Cim social media workshop Darlington Expo
- 1. Integrating Social Media Into Your Business Marketing Into Your Business Marketing Keith Blundy Managing Director | Aegies Associates DL Business Expo 2014 Thursday 1st May 2014
- 2. Presentation title #CIMDLBE14 Presentation title WELCOME • Hashtag for this session is #CIMDB • contact me: – @Stiltwalk or @keithblundy on twitter – aegies.stiltwalk on Facebook – keith.blundy on Flickr – keithblundy on Linkedin #CIMDLBE14
- 3. Presentation title #CIMDLBE14 Presentation title Channels of Communication #CIMDLBE14
- 4. Presentation title #CIMDLBE14 Presentation title Channels To Market #CIMDLBE14
- 5. Presentation title #CIMDLBE14 Presentation title Seven Drips #CIMDLBE14
- 6. Presentation title #CIMDLBE14 Presentation title New World - New Ways #CIMDLBE14
- 7. Presentation title #CIMDLBE14 Presentation title A NEW LANDSCAPE #CIMDLBE14
- 8. Presentation title #CIMDLBE14 Presentation title MIXING IT UP • The 4 P’s of Marketing – Product – Place – Promotion – Price • 4 C’s of Digital? – Creating – Curating – Connecting – Culture #CIMDLBE14 It’s Now Even More About The Conversation
- 9. Presentation title #CIMDLBE14 Presentation title Social Media Landscape #CIMDLBE14 source Adobe CMO 2014
- 10. Presentation title #CIMDLBE14 Presentation title SIX SPACES OF SOCIAL MEDIA • Secret Spaces -SMS texts | IM • Group Spaces -Social Networks | Chat rooms • Publishing Spaces -Flickr | YouTube | Blogs • Performing Spaces -Gaming • Participation Spaces -Wikipedia | Lobbying • Watching Spaces -TV | Sports | Cinema etc #CIMDLBE14 Focused On The Interaction Not The Technology
- 11. Presentation title #CIMDLBE14 Presentation title USERS - WHAT ARE THEY DOING? #CIMDLBE14 Creators •Bloggers •Publish webpages / content •Upload video / music / audio / pictures •Write original articles / content Critics •Post ratings / reviews •Comment on others creativity •Contribute to online life •Edit and correct others content Collectors •Use RSS feeds •Vote for websites and content Joiners •Maintain profile on social media and visit sites widely Spectators •Read / Listen / Watch content published by others Inactives •Nothing
- 12. Presentation title #CIMDLBE14 Presentation title WHAT ARE THEY DOING - BY AGE #CIMDLBE14 35-44 Yr olds 18-24 Yr olds UK Average Creators 9% 38% 15% Critics 20% 34% 21% Collectors 2% 18% 6% Joiners 41% 77% 38% Spectators 51% 60% 50% Inactives 34% 13% 37% 50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
- 13. Presentation title #CIMDLBE14 15% Readers Interested In details 15% Non Readers Interested In Pictures / Numbers 70% Browsers Short is better Headlines Pictures important Will scan the page Majority of the population behave this way Engagement Zone 187 Million Users 85 Million users Presentation title #CIMDLBE14 40 Million users / week 1 Billion users 1.3 Billion active users 680 Million mobile users 22% Growth 2012-2013 645 Million active users Daily New Sign ups = 135,000
- 14. Presentation title #CIMDLBE14 Presentation title PLANNING SOCIAL MEDIA • Who are your audience? • Where are your audience? • What are they doing? • What are they saying? • What can you invest – time & money? #CIMDLBE14
- 16. Presentation title #CIMDLBE14 Presentation title FACEBOOK • Great for B2C, terrible for B2B • Care needed with fan / product pages • Broadcast ... Outward speaking? • Allow user interaction? • Advertising Opportunities • Desktop | Mobile - considerations • Example #CIMDLBE14
- 17. Presentation title #CIMDLBE14 Presentation title FACEBOOK - examples #CIMDLBE14
- 18. Presentation title #CIMDLBE14 Presentation title TWITTER • Engage your audience • Don’t sell blatantly • Give advice and support • Use it to communicate • Build a following • Be yourself - but be wise and take care #CIMDLBE14
- 19. Presentation title #CIMDLBE14 Presentation title TWITTER - examples #CIMDLBE14
- 20. Presentation title #CIMDLBE14 Presentation title TWITTER - GET MORE FOLLOWERS #CIMDLBE14
- 21. Presentation title #CIMDLBE14 Presentation title SOCIAL MEDIA DOs & DON’Ts #CIMDLBE14 • Be prepared • Be sensible • Get advice • Use you judgement • Be yourself • Copyright • Slander / Liable
- 22. Presentation title #CIMDLBE14 Presentation title Tools of the Trade • Twitter on computer / phone / tablet – Tweet Deck / Twitter Site / App • Blogging – BlogPress / Blogsy • iPad / iPhone simple use • Lets look at how. #CIMDLBE14
- 23. Presentation title #CIMDLBE14 Presentation titleFind out more For more useful advice for small businesses wanting to build on their marketing knowledge www.cim.co.uk/sbc #CIMDLBE14
Notas del editor
- Support We now have a mechanism in place that is working in briefing / managing the media in a 2 way dialogue Clergy now regularly ask for help and advice on situation and have been delighted by the guidance and support in dealing with media and stakeholder communications We are setting the news agenda and influencing public opinion - Examples are the tweeting Christmas / Andrew Brown from the Guardian is coming to spend 2 days with us Managing bad news such as the Horden shootings etc Planning and advising responses to numerous Child / Abuse / Serious Reputational Damage Limitation exercises all going on behind closed doors A Seat At The National Table Leading discussion - pushing Durham forward, having a voice getting our message out - making Durham relevant / helping Clergy Recruitment