We make viral loops.
There are 1.7 million apps today, all competing to win space on our mobile devices.
Peer referrals are the best source of growth for mobile applications, we help developers unlock that potential.
We've created a platform, that is like ShareThis, but for mobile and it's even more powerful.
AdMob took Google Adsense and made it mobile. We're taking the success of ShareThis, and applying this model to the mobile world.
AppSocially provides an easy-to-use tool for mobile app developers to (1) integrate customer-acquisition functions into their apps and (2) keep track of “actionable” viral metrics.
P.S. Viral loops never happen without understanding your customers, engaging them, iterating, optimizing growth funnel and maximizing customer satisfaction.
3. founders@appsocial.ly Angel.co/appsocially
Problem
HOW DO USERS DISCOVER APPS?
70%
63%
63%
53%
61%
52%
35%
18%
0%
17%
AppSocially
Search App Store
13%
9%
Family or Friends
13%
6%
Media
TV Ad
Source: Nielsen, Q3 2011
iOS AppStore
Android Market
9%
In-App Ad
5. founders@appsocial.ly Angel.co/appsocially
Solution
Having AppSocially is like having mobilefocused ”growth team as a platform.”
What “Growth
Team” does
Implement
Track
Optimize
Referral Mechanism
Referral Metrics
Referral Landing Pages
What others do
for mobile user
growth.
It takes 3 month w/ 10 people,
and requires tons of knowledge,
skills and experience.
What you do
w/ AppSocially. ✓ 1 line install
+
+
✓ Measure
predefined
metrics
✓ Test different
designs
15. 2. “Optimizely for mobile”
founders@appsocial.ly Angel.co/appsocially
Optimize referral landing pages
on our Actionable Dashboard
16. Case Study: Unda
founders@appsocial.ly Angel.co/appsocially
25
CTR
% to the AppStore
19
%
Referral function
(AppSocially SDK)
Personalized
Landing Page
(hosted by AppSocially)
AppStore
9
CVR
from personalized
landing page
Actual Signup
%