43. When
shopping
for a drill…
Wednesday, 3 March 2010
44. I’m looking for a versatile model with
Wednesday, 3 March 2010
45. I’m looking for a versatile model with
screw driving,
Wednesday, 3 March 2010
46. I’m looking for a versatile model with
screw driving,
masonry drilling
Wednesday, 3 March 2010
47. I’m looking for a versatile model with
screw driving,
masonry drilling
power (but with feel for the plaster) which
Wednesday, 3 March 2010
48. I’m looking for a versatile model with
screw driving,
masonry drilling
power (but with feel for the plaster) which
my mates will respect,
Wednesday, 3 March 2010
49. I’m looking for a versatile model with
screw driving,
masonry drilling
power (but with feel for the plaster) which
my mates will respect,
(and I won’t feel cheap)
Wednesday, 3 March 2010
50. So if we think about
all these jobs to be
done,
Wednesday, 3 March 2010
73. A chain store
wanted to boost
sales of shakes
Wednesday, 3 March 2010
74. A chain store
wanted to boost
sales of shakes
They’d heard about
Jobs to be done’
‘
Wednesday, 3 March 2010
75. A chain store
wanted to boost
sales of shakes
They’d heard about
Jobs to be done’
‘
So some
researchers sat in a
store for 18hrs…
Wednesday, 3 March 2010
82. Job One Relieve boredom on
insight:
the morning commute
(Stave off hunger, one handed. Competition
from donuts, bagels & bananas)
Wednesday, 3 March 2010
83. Job One Relieve boredom on
insight:
the morning commute
(Stave off hunger, one handed. Competition
from donuts, bagels & bananas)
Job Two Appease guilt at
insight:
always saying no
(Parents caving in. Competition from sundaes,
cookies, TV & toys)
Wednesday, 3 March 2010