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Analyzing consumer markets complete group5
- 1. Analyzing Consumer Mar kets Jerold I. Saddi April 26, 2012
- 2. Intr o 1. What Influences Consumer behavior? 2. What psychological process influence consumer behavior?
- 3. T hr ee Influences of Consumer Behavior a. Cultural Factors d. Social Factors c. Personal Factors
- 4. A. Cultural Factor s a. Nationalities E.G. American, Filipino, British c. Religions Roman Catholic, Orthodox, Muslims, d. Racial Groups E.G. Black, White, Asian f. Geographic Regions a. Asia, America, UK etc.
- 5. Social Factor s a. Reference Groups b. Family c. Social Roles d. Statuses
- 6. b. Refer ence Gr oups Membership Primary REFERENCE GROUPS Secondary Dissociative Aspirational
- 7. Per sonal Factor s Personality Occupation Age Life cycle Wealth Lifestyle Values Self-concept
- 9. MOTIVATION FREUD’S MASLOW’S THEORY HIERARCHY OF NEEDS HERZBERG’S 2 FACTOR THEORY
- 10. PERCEPTION
- 11. SELECTIVE RETENTION SELECTIVE SUBLIMINAL ATTENTION PERCEPTION SELECTIVE DISTORTION
- 12. LEARNING
- 13. MEMORY
- 14. Anal yzing Consumer Mar kets Sherwin Labrador April 26, 2012
- 15. CONSUMER CHARACTERISTICS Represented by Family Parents/Personal Grandparents/Cultural Siblings/Social
- 16. CONSUMER PSYCHOLOGY Represented by Friends, School, Organization, etc Friends/Motivation School/Perception Teacher/Learning Media/Memory
- 17. MODEL OF CONSUMER BEHAVIOR Consumer Psychology Marketing & other Stimuli Buying & Purchase Decision Consumer Characteristics
- 18. Analyzing Consumer Mar kets Tonet Viray April 27, 2012
- 19. O u t lin e : CHAPTER QUESTIONS 1. HOW DO CONSUMER CHARACTERISTICS INFLUENCE BUYING BEHAVIOR? 2. WHAT PSYCHOLOGICAL PROCESSES INFLUENCE CONSUMER RESPONSES TO THE MARKETING PROGRAM? 3. HOW DO CONSUMER MAKE PURCHASING DECISIONS? 4. HOW DO MARKETERS ANALYZE CONSUME DECISION MAKING
- 20. 1. W hat influences Consumer Behavior? A) Cultural Facotrs B) Social Factors C) Personal Factors
- 21. A. Subcultures A.1 NATIONALITIES A.2 RELIGIONS A.3 RACIAL GROUPS A.4 GEOGRAPHIC REGIONS
- 22. B. Social Factor s B.1 Reference groups B.2 Family B.3 Social B.4 STATUS
- 23. B .1 REFERENCE GROUPS 1 MEMBERSHIP GROUPS 2 PRIMARY GROUP 3 SECONDARY GROUPS 4 ASPIRATIONAL 5 DISSOCIATIVE
- 24. C. PERSONAL FACTORS AGE SELF CONCEPT LIFE CYCLE STAGE LIFESTYLE OCCUPATION VALUE PERSONALITY WEALTH
- 25. B R A N D P E R S O N A L IT Y 1. SINCERITY 3. EXCITEMENT 5. COMPETENCE 7. SOPHISTICATION 9. RUGGEDNESS
- 26. MODEL OF CONSUMER BEHAVIOR CONSUMER PURCHASE PSCYHOLOGY DECISION MARKETING STIMULI BUYING AND OTHER DECISION STIMULI PROCESS CONSUMER CHARACTERISTICS
- 27. KEY PSYCHOLOGICAL PROCESSES MOTIVATION PERCEPTION LEARNING MEMORY
- 28. MOTIVATION FREUD’S THEORY SUBCONSCIOUS MOTIVATIONS
- 29. MOTIVATION MASLOW’S HIERARCHY OF NEEDS
- 30. MOTIVATION HERZBERG’S TWO FACTOR THEORY MOTIVATOR HYGIENE FACTORS
- 31. PERCEPTION SELECTIVE ATTENTION SELECTIVE RETENTION SELECTIVE DISTORTION SUBLIMINAL PERCEPTION
- 32. CONSUMER BUYING PROCESS PROBLEM RECOGNITION INFORMATION SEARCH EVALUATION PURCHASE DECISION POSTPURCHASE BEHAVIOR
- 33. SUCCESSIVE SETS INVOLVED IN CONSUMER DECISION MAKING TOTAL SET AWARENESS SET CONSIDERATION SET CHOICE SET DECISION
- 34. perception Racial Geographic motivation memory religions groups regions nationalities learning Key Psychological process cultural membership Consumer Buying primary Aspirational psychology decision dissociativ Marke process age secondary e ting Self- Reference groups stimuli concept family and other Consumer Purchase Life cycle decision stimuli characteristics stage social personal Social roles value And statuses lifestyle occupation personality wealth
- 35. Gr oup 5 JEROLD I. SADDI SHERWIN LABRADOR MAYNARD ANTHONY CRUZ MARY ANTONETTE VIRAY