2. If you’re planning to operate a small business in your area
or already has one, “buying a signage” is one of the basic
things you should consider as an early form of
advertisements. According to the Chamber of
Commerce, “customers are more likely to purchase from
a business they have already heard of, so a sign can help
plant the seed for future sales.” Thus, signs can make it
easier for customers to transact business with your
company.
Drawing Attention
3. A business sign should convey the promise of your brand
and the high standards of your business; what sets you
apart from others. Signs should help you introduce and
reinforce your business's brand. Constant exposure can
implant your business in the minds of daily passerby and
increase the chance that they will come to you when
they need what you offer.
Brand Promise
4. One of the best ways to attract customers is to promote a
discount or sale on your product/service by using
business signage. It entices people to stop in on impulse
and make a purchase. Signs can help you convey short
promotional information that can generate additional
sales.
Promotions and
Discounts
5. Signs can be an important factor of a business's overall
marketing strategy. It reinforces your business’ brand and
is used to draw attention to promotions and convey
information about your business. Plus, its visible 24 hours
a day, 365 days a year, making its effect continuous.
Significance
6. According to the SBA website, the cost-per-thousand, a
common method used to measure the cost of reaching a
thousand potential customers, is much lower for signage
than other types of advertising, such as radio, televisions
and newspapers. Business signs comes in different
varieties such LED signs, outdoor signage, informational
signage and promotional signage.
Benefits