10 Cardinal Sins of Affiliate Marketing

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Advertisers, avoid these 5 things to operate a successful affiliate marketing program. Publishers, prevent these 5 things for a productive and profitable relationship with top advertisers.

Empresariales

@accelerationpar #ASW17
10 CARDINAL SINS OF AFFILIATE MARKETING
LILIANA CHAN VENTURA
Global Account Director, Affiliate Marketing

@accelerationpar #ASW17
PUBLISHER SINS
1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
2

@accelerationpar #ASW17
ADVERTISER SINS
6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling all functions
Legend
sin virtue
3
S V

@accelerationpar #ASW17
PUBLISHER
SINS
4

@accelerationpar #ASW17 5
1. REMAINING SUPERFICIALS

@accelerationpar #ASW17 6
1. FORGING A BONDV

@accelerationpar #ASW17 7
2. STAYING ON THE BENCHS

@accelerationpar #ASW17 8
2. GETTING IN THE GAMEV

@accelerationpar #ASW17 9
3. COLORING INSIDE THE LINESS

@accelerationpar #ASW17 10
3. INSPIRING NEW MASTERPIECESV

@accelerationpar #ASW17 11
4. LOOKING FOR REWARDSS

@accelerationpar #ASW17 12
4. SEEKING TRUSTV

@accelerationpar #ASW17 13
5. RATTLING OFF NUMBERSS

@accelerationpar #ASW17 14
5. TELLING THE STORYV

@accelerationpar #ASW17
ADVERTISER
SINS
15

@accelerationpar #ASW17 16
6. STAYING IN THE HARBORS

@accelerationpar #ASW17 17
6. SAILING OUT TO SEAV

@accelerationpar #ASW17 18
7. APPLYING ONE SIZES

@accelerationpar #ASW17 19
7. FINDING THE RIGHT FITV

@accelerationpar #ASW17 20
8. STRETCHING THE NETS

@accelerationpar #ASW17 21
8. FEEDING THE WHALESV

@accelerationpar #ASW17 22
9. RESTRICTING THE FLOWS

@accelerationpar #ASW17 23
9. WATERING THE FIELDSV

@accelerationpar #ASW17 24
10. JUGGLING EVERY PACKAGES

@accelerationpar #ASW17 25
10. CONDUCTING THE ORCHESTRAV

@accelerationpar #ASW17
FROM SINS
TO VIRTUES
26

@accelerationpar #ASW17
PUBLISHER SINS
27
1. Remaining superficial
2. Staying on the bench
3. Looking for rewards
4. Coloring inside the lines
5. Rattling off numbers
1. Forging a bond
2. Getting in the game
3. Seeking trust
4. Inspiring new masterpieces
5. Telling the story
PUBLISHER VIRTUES

@accelerationpar #ASW17
ADVERTISER SINS
28
6. Staying in the harbor
7. Applying one size
8. Stretching the net
9. Restricting the flow
10. Juggling every package
6. Sailing out to sea
7. Finding the right fit
8. Feeding the whales
9. Watering the fields
10. Conducting the orchestra
ADVERTISER VIRTUES

@accelerationpar #ASW17
Boston
617.963.0839
New York
646.664.1036
San Francisco
415.523.0398
Chicago
312.973.3864
THANK YOU!
LILIANA CHAN VENTURA
Global Account Director, Affiliate Marketing
liliana@accelerationpartners.com
29

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10 Cardinal Sins of Affiliate Marketing

1. @accelerationpar #ASW17 10 CARDINAL SINS OF AFFILIATE MARKETING LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing

2. @accelerationpar #ASW17 PUBLISHER SINS 1. Remaining superficial 2. Staying on the bench 3. Looking for rewards 4. Coloring inside the lines 5. Rattling off numbers 2

3. @accelerationpar #ASW17 ADVERTISER SINS 6. Staying in the harbor 7. Applying one size 8. Stretching the net 9. Restricting the flow 10. Juggling all functions Legend sin virtue 3 S V

4. @accelerationpar #ASW17 PUBLISHER SINS 4

5. @accelerationpar #ASW17 5 1. REMAINING SUPERFICIALS

6. @accelerationpar #ASW17 6 1. FORGING A BONDV

7. @accelerationpar #ASW17 7 2. STAYING ON THE BENCHS

8. @accelerationpar #ASW17 8 2. GETTING IN THE GAMEV

9. @accelerationpar #ASW17 9 3. COLORING INSIDE THE LINESS

10. @accelerationpar #ASW17 10 3. INSPIRING NEW MASTERPIECESV

11. @accelerationpar #ASW17 11 4. LOOKING FOR REWARDSS

12. @accelerationpar #ASW17 12 4. SEEKING TRUSTV

13. @accelerationpar #ASW17 13 5. RATTLING OFF NUMBERSS

14. @accelerationpar #ASW17 14 5. TELLING THE STORYV

15. @accelerationpar #ASW17 ADVERTISER SINS 15

16. @accelerationpar #ASW17 16 6. STAYING IN THE HARBORS

17. @accelerationpar #ASW17 17 6. SAILING OUT TO SEAV

18. @accelerationpar #ASW17 18 7. APPLYING ONE SIZES

19. @accelerationpar #ASW17 19 7. FINDING THE RIGHT FITV

20. @accelerationpar #ASW17 20 8. STRETCHING THE NETS

21. @accelerationpar #ASW17 21 8. FEEDING THE WHALESV

22. @accelerationpar #ASW17 22 9. RESTRICTING THE FLOWS

23. @accelerationpar #ASW17 23 9. WATERING THE FIELDSV

24. @accelerationpar #ASW17 24 10. JUGGLING EVERY PACKAGES

25. @accelerationpar #ASW17 25 10. CONDUCTING THE ORCHESTRAV

26. @accelerationpar #ASW17 FROM SINS TO VIRTUES 26

27. @accelerationpar #ASW17 PUBLISHER SINS 27 1. Remaining superficial 2. Staying on the bench 3. Looking for rewards 4. Coloring inside the lines 5. Rattling off numbers 1. Forging a bond 2. Getting in the game 3. Seeking trust 4. Inspiring new masterpieces 5. Telling the story PUBLISHER VIRTUES

28. @accelerationpar #ASW17 ADVERTISER SINS 28 6. Staying in the harbor 7. Applying one size 8. Stretching the net 9. Restricting the flow 10. Juggling every package 6. Sailing out to sea 7. Finding the right fit 8. Feeding the whales 9. Watering the fields 10. Conducting the orchestra ADVERTISER VIRTUES

29. @accelerationpar #ASW17 Boston 617.963.0839 New York 646.664.1036 San Francisco 415.523.0398 Chicago 312.973.3864 THANK YOU! LILIANA CHAN VENTURA Global Account Director, Affiliate Marketing liliana@accelerationpartners.com 29

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