This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This session will focus some of the most cutting-edge ways to increase your website or landing page’s conversion rate so you can advertise more effectively online.

1. 10 Innovative Ways
to Solve the Website
Conversion Rate
Dilemma
Evan Weber, CEO, Experience Advertising

2. 1. Retargeting/Remarketing
Google Adwords Retargeting - Product Level, Category/Service
Specific
Facebook Retargeting - Non-Converters, Customer Retention, Upsells,
Email-to-Page Like
Twitter Retargeting - Non-Converters, CRM, Email-to-Follower
Video Retargeting - on Facebook, Twitter, Youtube, Video Ad Networks
Email Open Retargeting - targeting email blast openers

3. Retargeting Ads

4. 2. Pop-Ups
Entry Pop-up - Coupon for Email, WhitePaper, eBook
Slideout Widget - vCita, Book Appointment, Contact, Send Money
Exit Pop-up - “Before you go…”, Robotic Live Chat, AI Window
On-Site Surveys - Great for Collecting Feedback (ForeSee)
Personalized Promotions - Slide-out Offers based on User Behavior

6. 3. Click-to-Call
Getting Really Big Due to Smart Phones
Google Offers Click-to-Call Only Campaigns
Use Call Tracking Services
Use In Facebook Ads with Dedicated Toll-Free #’s
Have Great Salespeople Ready
Don’t Outsource It - It’s Internal Sales

8. 4. PPC Search Ads and Display Ads
Use Google Ad Extensions: Sitelinks, Call Out, Review
Insert the Keyword In the Search Ad Title
Offer a Promotion in the Ad Copy
Keyword > Ad > Landing page - Continuity
Click to Call - Call Tracking Software
A/B Test to See Which Ads Convert Best

10. 5. Pro-Active Live Chat
Adds a Human Touch
Proactively Engage with Visitors
Target Pages for Chats
Target Users for Chats
Offer Deals through Chat
Be Friendly and Outgoing

12. 6. Multivariate (A/B) Testing
Set-up experiments on page elements
Common Elements to Test: Main Image, Submit Button, Logo, Add
to Cart button, Product Photos, Button Colors, Button Copy
Optimizely.com, Convert.com

14. 7. Trust and Security
- Secure Site + EV
- Norton’s Shopper
Guarantee
- BBB Online
- Charities
- Associations and
Organizations

16. 8. Referrals and Sharing
Referral Programs; Affiliate Programs
Great Customer Experience = Referable Company
Have Sharing and Referral Options Everywhere
Reward for Referring - lowers CPA
Promote Referral Program Everywhere - Boosted Posts on
Facebook, Thank You Page, Website Layout, CSRs, Website

18. 9. Customer Reviews
90% of online purchasers read a review
Gather them Everywhere
Display them Everywhere
Share Them Socially and Advertise Them
Video Testimonials are Great
Blogger Product Reviews, Customer Experience Reveiws

20. 10. Incentivize and Monetize
Motivate Buying with Incentives
Scarcity and Limited Time Promotion
Upsell in the Cart
Have an Offer for Your Thank You Page
Have a Strategy to Increase LTV
Have Great Follow-up Emails

21. Thank you for attending!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
@experienceads