10b buying-and-selling-websites-jason-yelowitz
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10b buying-and-selling-websites-jason-yelowitz
- 1. Quiet Light Brokerage, Inc POSITIONING FOR AN EXIT Preparing your website for sale, even if you don’t plan to sell. January 2014 Affiliate Summit, Las Vegas, NV
- 2. WHY DO BUYERS BUY? What are They Looking For? Who Buys Websites? • Small private equity firms • Small businesses that specialize in website acquisitions • Individuals looking for a change in career and lifestyle • Individuals drawing on savings, IRA’s, HELOCs, etc. Quiet Light Brokerage, Inc. Return On Investment QuietLightBrokerage.com 2
- 3. Three Pillars of Value Ongoing Stability Growth Prospects Provability $Value = Annual Profits x Multiple Quiet Light Brokerage, Inc. QuietLightBrokerage.com 3
- 4. Ongoing Stability Potential Points of Failure • • • • • • Reliance on SEO, Amazon, SEM, etc. Reliance on too few vendors Reliance on too few customers Reliance on unsustainable business model Reliance on unsustainable industry Ignorance of changing trends, competitive landscape Buyers see the risks owners don’t see. Quiet Light Brokerage, Inc. QuietLightBrokerage.com 4
- 5. Ongoing Stability Differing Mindsets Between Buyers and Sellers • Sellers are wired to see what can go right. • Buyers are wired to see what can go wrong. • The market (what someone will pay for your site) determines who’s correct. This is when we are usually contacted Jan Quiet Light Brokerage, Inc. Feb Mar Apr May QuietLightBrokerage.com Jun Jul Aug Sep Oct Nov Dec 5
- 6. Growth Prospects History of Growth Profit $25,000 How buyers will gauge expected ROI $20,000 $15,000 $10,000 • • • 2 Year history of growth No recent slowdown Owner-identified areas of growth $5,000 $0 Quiet Light Brokerage, Inc. This is the time to sell QuietLightBrokerage.com 6
- 7. Growth Prospects Plan for the uncontrollable • Identify the natural areas of growth with the least risk • Strategically pursue them • Be methodical with new growth areas and plan them in sequence • Understand when you are getting to a point where you no longer are interested in growing the company Quiet Light Brokerage, Inc. QuietLightBrokerage.com 7
- 8. Provability Demonstrable proof beats fuzzy guess work. • • • • • • Clean records 3rd Party verification Google Analytics Customer data Three years of financial history No intermingling of businesses/personal You have complete control over the provability of your business. Quiet Light Brokerage, Inc. QuietLightBrokerage.com 8
- 9. Provability Get Your Books in Order. • • • • • Hire a good bookkeeper Keep accrual vs. cash basis consistent Keep personal data out of business records Keep other businesses out of business records If you lie to the IRS, don’t expect a buyer to take your word Buyers will expect all this AND these strategies will help you run a better business. Quiet Light Brokerage, Inc. QuietLightBrokerage.com 9
- 10. Provability Beyond Financials, Keep Track of Key Data Points • Conversions • Orders/Returns • Repeat Customers • Renewal Rates • Time/revenue event • Other data that applies to your business Quiet Light Brokerage, Inc. QuietLightBrokerage.com 10
- 11. To discuss the value of your website: www.QuietLightBrokerage.com
Notas del editor
- Go strait into ROI, don’t review who How does a buyer determine your site will be a good investment? That it will provide ROI?
- Ongoing stability involves a lot of different factors. HistoryPast disruptions and how it recoversI am going to focus primarily on riskWe don’t see risk because our investment in our businesses is a slow drip over timeBuyers see risk because they are asking to put everything in at once
- Optimizing for this pillar often involves recognizing when you no longer want to optimize your growth
- Does this mean that I have to spend a bunch of time on my books?No, you can hire a book keeper.Once learning curve is done, Quickbooks is easy
- Does this mean that I have to spend a bunch of time on my books?No, you can hire a book keeper.Once learning curve is done, Quickbooks is easy