Bridging the gap and moving from being an affiliate to advertiser isn’t easy, and can take a lot of resources. Learn the pitfalls to avoid and tips to make the transition profitable and painless. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Expansion John Monarch, CEO, Connexus Inc. (Twitter @papajohn56)

1. MAKING
THE JUMP
MOVING FROM AFFILIATE TO ADVERTISER
JOHN MONARCH – CONNEXUS INC .

2. YOUR SPECIALTY
- What do you like to promote, and know best?
- Barrier to Entry
- Assess your Abilities
- Sometimes staying put is best

3. YOUR NEEDS
- What does it take to get started?
- Physical product, digital product/service, or lead gen?
- How capital intensive is it?
- How much manpower does it require?
- How automated is it?

4. PHYSICAL PRODUCTS
- Sourcing the product
- Fulfillment: In house, Outsourcing, or Drop Shipping
- Couriers, Domestic and International concerns
- Customer Service
- Software needs
- Payment processing needs
- Can this be done from home, or do you need more?

5. DIGITAL PRODUCTS
- Developing the product
- E-Books, Subscription sites, Software, Apps and more.
- Developing the access to the product
- Payment processing needs
- Customer Service
- Can it survive on email only, or relying on a provider like
Clickbank?
- Software needs

6. LEAD GEN
- Choosing a vertical of leads (Financial, legal, etc)
- Finding lead buyers
- Software needs, including ping tree and anti-fraud
- Live transfers vs strictly digital leads
- Requirements to perform live transfers (Seat leasing or In
House call floor)
- Why live transfers are preferred
- Exclusive leads vs Semi-Exclusive and Non-Exclusive

7. YOUR MARKETING PLAN
- Internal traffic
- Affiliates and Affiliate Networks
- The good, the bad, the ugly.
- Branding, Brand Identity and Brand Protection
- Do you need it?
- Is it useful in all types of products and services?

8. YOUR MARKETING PLAN
- Internal traffic
- Affiliates and Affiliate Networks
- The good, the bad, the ugly.
- Branding, Brand Identity and Brand Protection
- Do you need it?
- Is it useful in all types of products and services?

9. WHAT’S LEFT?
- Management
- People, both in house and outsourcers
- Services
- Growth and Expansion
- Launching more offers and how to manage them efficiently
- Expansion into other verticals
- Supporting the affiliate system