This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Customers air frustrations publicly via social media, reviews, etc. Mishandling them hurts your reputation. Gain tips to prevent & address issues, turning negative experiences into positive outcomes!
4. Hawke & Co… A New Tweet
@hawkeandco
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
5. Hawke & Co Pt.2 - The Tweet Strikes Back
Executive Producer of
Big Bang Theory
sees, retweets…
and social media
backlashes.
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
6. Hawke & Co Pt. 3 - Return of the Tweet
Damage
Control in
effect…
and failing.
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
7. Play-Doh “phallacy”
Shape of toy causes uproar
amongst parents… with
posts of the objects to
Facebook being deleted
quickly.
@playdoh
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
8. Airlines’ use of Twitter
@alaskaair
@deltassist
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
9. The Hard to Please Customers
@americanair
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
10. Amy’s Baking Company
...what else needs to be said?
@bouzagloabc
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15
11. Edelman vs. Sichuan Garden
Ben Edelman gets “overcharged” $4,
and it quickly escalated to threatening
legal action against Ran Duan, owner
of Sichuan Garden.
@jtgraphic @steinmarc @coffeenate @bhavik_modi | #asw15