Large affiliates dominate but there’s still room for smaller affiliates. Get expert tips to show your value to merchants; do what the big guys can’t; leverage your smaller size to deliver a big bang. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Affiliate Marketing Kim Rowley, Owner, Key Internet Marketing, Inc. (Twitter @kimarketing) (Moderator) Jeremy Palmer, Chief Marketing Officer, CouponPal (Twitter @jeremypalmer) Joe Sousa, Affiliate Manager, Snow Consulting (Twitter @drcool73)

1. Large affiliates dominate but there’s still
room for smaller affiliates. Get expert tips
to show your value to merchants; do what
the big guys can’t; leverage your smaller
size to deliver a big bang.
ASW13

2. Jeremy Palmer
Chief Marketing
Officer, CouponPal
Twitter
@jeremypalmer
ASW13

3. Joe Sousa
Affiliate Manager,
Snow Consulting
Twitter @drcool73
ASW13

4. Kim Rowley
Owner, Key
Internet
Marketing, Inc.
(Twitter
@kimarketing
(Moderator)
ASW13

5.  Why small affiliates are struggling
 The value small affiliates can bring that the big
guys can't
 Is it still possible for a small affiliate to make a
good living in affiliate marketing?
 Advice for smaller affiliates who are struggling
 Advice for new affiliates
 Merchant tips for smaller affiliates
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6.  Big affiliates (especially in the coupon/deal
space) continue to get bigger
 Google’s continuous algorithm changes are
complex
 Lack of diversification for sites and traffic
 Complacency
 Lack of resources and capital to grow
business
 They don’t treat their business like a business
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7.  Can reach into smaller niches
 Highly-targeted reach into different social
audiences and communities
 Freedom to be more creative and innovative
 Quicker to act and launch new campaigns
without needing approval
 Able to immediately seize new opportunities
and trends (Pinterest, Instragram, etc.)
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8.  Yes, but set realistic expectation
 Create plans for long-term success
 Not a “get rich quick” endeavor
 Do it part-time, transition to full time
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9.  Think about offering your services as a
consultant to a merchant, other affiliates or
an OPM
 Diversity your offers and traffic
 Learn as much as you can about search
 Continue to test and change what is not
working
 Stay on top of industry trends
 Establish good relationships with affiliate
managers and look for ways to meet their
needs and goals
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10.  Aim to build a brand, not an affiliate site
 Build long-term relationships
 Don’t chase the algorithm
 Keep working while you learn
 Cash is king – stay liquid
 Create a Google contingency plan
 Do you really want to own a business
 Stay hungry
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11.  Nurture your small affiliates
 Better to have a lot of affiliates doing a little
volume, than a few affiliates doing a lot of
volume
 Provide education and resources
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12. ASW13

13.  Jeremy Palmer @jeremypalmer
 Joe Sousa @drcool73
 Kim Rowley @kimarketing
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