Discussion of the monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Affiliate Lisa Picarille, Consultant, lisapicarille.com (Twitter @LisaP) (Moderator) James Keating, VP of Marketing & International, ShopWiki Corp (Twitter @jameskeating) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia) Kim Rowley, Founder, Key Internet Marketing, Inc. (Twitter @kimarketing)