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Coping with Affiliate Marketing Challenges

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Affiliate Summit
Affiliate Summit

Solutions to top challenges affiliate marketers face to stay in business and grow. Using quality, analytics and diversification to fight traffic drops, competition, low conversions and other problems. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Affiliates Sandrine Thompson, Strategic Insights Director, Commission Junction Cindy Ballard, Affiliate Director, Greg Hoffman Consulting (Twitter @cingroomer) Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)

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Coping with Affiliate Marketing Challenges Cindy Ballard (@cingroomer) Todd Farmer (@toddfarmer) Tricia Meyer (@sunshinetricia) Moderator: Sandrine Thompson
Challenges Tagul.com
Agenda •Optimize Relationships •Efficiency and Scalability •Remain Competitive •The Big Picture: Forward Thinking
Today’s Speakers Tricia Photo Todd Photo Cindy Photo Sunshine Rewards PerformStreet Media Greg Hoffman Consulting President/CEO CEO Affiliate Director @sunshinetricia @toddfarmer @cingroomer
Optimize Relationships
Optimize Relationships •Affiliate Managers •Outsourced Program Managers OPMs) •Networks •Other Publishers
Efficiency & Scalability •Technology •Tools •Outsourcing HarrietCarter.com
Remain Competitive •Focus on Customer •Quality Content •SEO and Social Signals It’s a Marathon, Not a Sprint!
The Big Picture: Forward Thinking •Education •Diversification •Applies to Affiliates, Merchants, and Agencies
Solutions Tagul.com
Thank You! Tricia Photo Todd Photo Cindy Photo Cindy Ballard Tricia Meyer Todd Farmer Greg Hoffman Consulting Sunshine Rewards PerformStreet Media @cingroomer @sunshinetricia @toddfarmer cindy@ tricia@tricia.me toddfarmer@gmail.com greghoffmanconsulting.com
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