This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!

1. Advanced Affiliate Marketing Strategies
Heather Paulson
President
HPC Management Inc.

2. Advanced Strategies
1. Affiliate Media
by passing ad blockers
triggering API’s with keywords in text
1. Affiliate + Influencer Technologies
Advanced Tools
2. Tracking Influencer sales

3. Advanced Affiliate Strategies – Media bypassing Ad blockers
77% Found
Static Banner ads
Acceptable

4. Advanced Affiliate Strategies – Media bypassing Ad blockers

5. Advanced Affiliate Strategies – Media bypassing Ad blockers
Merchants
1. Serve ads (Banners) from your own domain and add to network
2. Shave pixels into unique sizes

6. Advanced Affiliate Strategies – Media bypassing Ad blockers
Affiliates
1. Serve the merchant banners from your own domain (Append tracking URL)
2. Detect blockers ask them to disable to see your content
3. Again shave pixels if the banners are standardized IMU sizes
Check your page, blog, website
pagefair.com

7. Advanced Affiliate Strategies – Media bypassing Ad blockers
Google with Ad Block OFF Google with Ad Block ON
How do you get your affiliate ads HERE?

8. Advanced Affiliate Strategies – triggering API’s with KW’s in text
SEO Optimized Contextual Links – Coupons, Promotions, Offers, Giveaways, Rebates
Brand
Category
Sub Category
Product
SPECIFIC KW’s
Tied to an offer
API triggered for SEO placement through
the affiliates website or blog.

9. Advanced Affiliate Strategies – triggering API’s with KW’s in text
SEO Optimized Coupon Links

10. Advanced Affiliate Strategies – triggering API’s with KW’s in text
McDonalds' PROMotion - ;-)

11. Merchant and Affiliate Advanced Media Tools
fmtc.co Feeds4.com goldencan.com
Advanced Affiliate Strategies – Advanced tools
coupilia.com popshops.comSome Networks have xml feeds

12. Merchant and Affiliate Advanced Media Tools
Advanced Affiliate Strategies – Advanced tools
popshops.com
Affiliates Can Easily Build
Storefronts!

13. Tracking Influencer Sales – Influencer SUB networks
(They act as affiliates in the larger networks) CPA is about ROI not vanity metrics!
Advanced Affiliate Strategies – Influencer Sales
Scoutsee.com

14. Tracking Influencer Sales – Influencer SUB networks
Your datafeed is important! Optimize your feeds!
Advanced Affiliate Strategies – Influencer Sales
Scoutsee.com

15. Tracking Influencer Sales –
Advanced Affiliate Strategies – Influencer Sales
RAKUTEN LinkShare’s Curate BETA

16. Advanced Affiliate Strategies – Influencer Sales
RAKUTEN LinkShare’s Curate BETA

17. Advanced Affiliate Strategies – Influencer Sales Tracking
Pepperjam Network with Content Curator
PepperJam Affiliate Network and Content Curator
In the PepperJam network there is the Content Curator
(Affiliates can find the link under the multi channel tab
once they login to PepperJam).
Curator works with Like2Buy and influencers can load photos
to Instagram representing merchant products.
• The affiliate/influencer must be approved in your program

18. Advanced Affiliate Strategies – Influencer Sales Tracking
Affiliates + Influencers
1. Log into PepperJam, choose the content curator link & open your account, find the product for the merchant whose program you are approved in

19. Advanced Affiliate Strategies – Influencer Sales Tracking
Affiliates + Influencers
2. The image is added to influencers personal Instagram Like2buy shopping page (I only have one image on this page there can be many
https://like2buy.curalate.com/heatherpaulson/
Consumer clicks
image and
redirect to buy page
CPA! Commishhh!

20. Advanced Affiliate Strategies – Influencer Sales Tracking
Affiliates + Influencers
Multiple
Products
In one
post

21. Advanced Affiliate Strategies – Influencer Sales Tracking
Affiliates + Influencers
http://www.cj.com/publisher/deep-link-generator

22. Advanced Affiliate Strategies – Influencer Sales Tracking
Affiliates + Influencers
Allow Deep Linking in CJ

23. Advanced Affiliate Strategies – Influencer Sales Tracking
Fashion & Beauty Brands Must Develop Deep Relationships with
Affiliate Influencers = Vanity Coupons = Track the sales pay commish or pay for post
Time to recruit?
Time to manage?
Time to track?
Locate
Recruit
Activate
Compensate!

24. THANK YOU
HPC™ Office California
Address:
1240 Rosecrans Avenue
Suite 120
Manhattan Beach, CA 90266
Phone + Fax
855-645-5296
Email
HPC@HPCManagement.co