Android Affiliate Mobile Marketing
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How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Mobile Marketing/SEO Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
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Android Affiliate Mobile Marketing
- 1. Affiliate Summit East 2010 Android Affiliate Mobile Marketing Michael Martin PMP Owner, Mobile Martin
- 3. Android’s Importance to Mobile & Search
- 4. Mobile Search Importance to Affiliates
- 5. Mobile SEO
- 10. Provides real one-to-one marketing
- 11. Most accurate audience measurement
- 12. Allows augmented reality to be used in media
- 15. Smartphones such as Blackberries advanced mobile email & the iPhone advanced applications while Android is advancing the mobile web
- 18. Why Should Affiliates Care About Mobile Search?
- 19. How Does an Affiliate Get Ahead in Mobile Search? <div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div> </div>
- 20. What is a Mobile User Internet Behavior? According to Opera the bulk of mobile web usage is between 8pm & Midnight
- 22. Mobile users purchase based on location & impulse
- 23. Smartphone use is led by Males 24-35 making over $100K
- 25. How Does an Affiliate Monetize Mobile Efforts? Mobile ads that offer a location generally see an average 8 percent increase in click-through rates over plain-vanilla mobile ads, and click-to-call mobile ads see a 6 percent increase in clicks according to Google
- 27. App Directories
- 28. Augmented Reality Advertising & use for Real Estate
- 29. Click to Call – Pay per Call
- 33. Mobile Video
- 35. Near Field Communication (NFC) Services
- 37. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Android Affiliate Mobile Mark...
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- Poll: Q&A for Android Affiliate Mobile Mark... Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTc5ODIyNTQzIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.