Use of brain and behavioral research to maximize sales and conversion. Emphasis on practical applications for businesses of any size, with particular focus on Web marketing.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Neuromarketing
Roger Dooley, Founder, Dooley Direct LLC (Twitter @rogerdooley)
71. What small change did this?
• Fair Price – Up 7%
• Caring – Up 11%
• Fair Treatment – Up 20%
• Quality – Up 30%
• Competency – Up 33%
@rogerdooley
#ASC12 #Brainfluence
72. “You can trust us to do
the job for you.”
38
#
@rogerdooley
#ASC12 #Brainfluence
92. Subscription Offer A
$59 – Internet Only
$125 – Internet & Print
From Predictably Irrational by Dan Ariely
@rogerdooley
#ASC12 #Brainfluence
93. Subscription Offer A
$59 – Internet Only (68)
$125 – Internet & Print (32)
Predicted Revenue – $8,012
From Predictably Irrational by Dan Ariely
@rogerdooley
#ASC12 #Brainfluence
94. Subscription Offer B
$59 – Internet Only
$125 – Print Only
$125 – Internet & Print
From Predictably Irrational by Dan Ariely
@rogerdooley
#ASC12 #Brainfluence
95. Subscription Offer B
$59 – Internet Only (16)
$125 – Print Only
$125 – Internet & Print (85)
Predicted Revenue – $11,444
From Predictably Irrational by Dan Ariely
@rogerdooley
#ASC12 #Brainfluence
96. Add a less attractive offer
to boost sales of a similar
offer.
8
#
@rogerdooley
#ASC12 #Brainfluence
104. Use simple fonts to
minimize perceived effort.
#
26 @rogerdooley
#ASC12 #Brainfluence
105. “ The mos t important word in
the vocabulary of advertis ing
is TE S T.”
-David Ogilvy
@rogerdooley
#ASC12 #Brainfluence
106. Brainfluence
Conversion: Turning
Browsers
Into Buyers
Affiliate Summit Central 2012
May 15, 2012
Roger Dooley
Dooley Direct, LLC
NeuroscienceMarketing.com
RogerDooley.com
rogerd@dooleydirect.com
@rogerdooley
Notas del editor
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