CPA Offers Are For Bloggers, Too! How And Why To Use Them
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This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York). Session description: Too often bloggers hear negatives about CPA offers and why they should stay away from them. Learn crucial tips about how to turn them into a viable source of revenue but protect yourself and audience.
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CPA Offers Are For Bloggers, Too! How And Why To Use Them
- 1. CPA Offers Are for Bloggers, Too! How and Why to Use Them Tricia Meyer Owner, Sunshine Rewards Executive Director, Performance Marketing Association @SunshineTricia
- 2. Agenda ● Basic of CPA v CPS ● Why You Should Try Them ● How to Use Them ● Best Practices ● Q&A
- 3. CPA v. CPS ● Cost Per Action/Acquisition v. Cost Per Sale ● “CPA Networks”
- 4. Monetize Without Selling ● Contests/Sweepstakes ● Newsletter Signups ● Free Samples ● Offline Coupons ● Surveys ● Clubs ● Mobile Downloads
- 5. Examples
- 6. Branded Offers ● Built-in Trust Factor ● Higher Conversion Rates ● Good Fit with Other Content ● Disney is a Big One! ○ Disney Parks Map ○ Disney Cruise DVD ○ Free Build Your Disney Side Stickers
- 7. Diversify Your Earnings ● 3 cents CPC on a Disney Contest Link ● $2 CPA on a Travel Survey ● $4 CPA on Coupon Mobile App Installation ● $25 Flat Rate for a Deal Blog Post All of these came in one week from one CPA network!
- 8. Odds and Ends ● Frequent New Opportunities ● Two Tier Programs ● Advanced Tracking (Pixel Placement)
- 9. Best Practices ● Get As Close to the Source As Possible ● Shop Around for Best Payout ● Read the Terms for Your Readers ● Take Caution Promoting Offers That Are Affiliates ● Cash Back Sites ● “Survey” Sites ● Coupon Sites ● Newsletters ● Downloads
- 10. More Best Practices ● Understand What You Are Getting Paid For ● Reputable Networks ● Use Link Redirects (Preferably Your Own) ● Be Prepared to Direct Link or Use ShopHerMedia for CPC ● Watch for Network Caps
- 11. Questions? Reminder of What We Talked About: ● Contest/Freebies/Surveys/Offline Coupons ● Branded Offers ● Diversification ● Protecting Yourself with Best Practices Contact Me: ● @SunshineTricia ● www.tricia.me
Notas del editor
- Especially good when you have a money saving site and don’t always want to be pushing shopping links. Also great to be able to integrate with other content without making it look like you are trying to sell something. Sometimes the actions are ones you would write about without even being paid!
- Pampers perks, Buca Di Beppo coupons,
- All of those were great fits for my audience that blended into my content so well that it didn’t even seem like they were paid opportunities. Mixing those in with my regular affiliate posts gave me an opportunity to earn a little extra money while writing about things I would have written about anyway.
- Some random benefits
- Often CPA networks will be subnetworks for each other so try to get to the top network to run the offer. Otherwise, check various networks for the best payout.
- For redirects, I use Pretty Links. ShopHerMedia will often have CPC for most offers. Network caps can sometimes be gone before you even send out an email so only include new offers if you are sure there is cap room.