Curation is the hottest word in web content today. Can you harness the power of Web aggregation and curation to increase page views, return visits, conversions, and sales. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Curation Steve Rosenbaum, CEO, Magnify.net (Twitter @magnify)

1. Affiliate Summit East 2010 Curation. Can You Filter Free Content? Steven Rosenbaum CEO, Magnify.net

3. Real-time, location-based, and consumer content swamps search

4. Web visitors trust sites, voices, individuals

5. The Web has always been about Curation. (links, pics, embeds).

7. Sites will create some unique content. (CREATED)

8. Sites will invite visitors to submit content (CONTRIBUTED)

9. Sites will use tools to aggregate and filter (COLLECTED)

10. The Curated MIX is powerful, unique, and economic.

11. You have the right to profit from the value you add.

13. New York Magazine, Drudge Report, Mediaite, HuffPo

14. Brands:

15. Pepsi, Zappos, Etsy, Starbucks

16. Ecommerce / Consumer:

18. Content on sites with open API’s can be embedded

19. Understand the DMCA and abide by it.

20. Don’t edit, obscure, or destroy revenue sources on content.

21. Expect that your original content will be Aggregated and Curated as well.

23. Curation isn’t a crime. It’s necessity.

24. Robots are your friends. But don’t let visitors smell the metal

26. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Curation. Can You Filter Free...