As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.

1. Affiliate Summit West 2010 E-Commerce Site Deconstruction: Strategies for Affiliates Michael Vorel CEO, Vastplanet Corporation

3. Ecommerce Development

4. Internet Marketing (SEO, PPC, Social Media)

5. Affiliate Management

6. Consulting

7. Affiliate Marketer since 1999

8. 10 Years experience in computer industry

10. Why Learn?

11. Merchant vs. Affiliate Needs

12. Market Conditions & Trends

13. E-Commerce Leaders

14. Conversion Techniques

15. Affiliate Strategies

16. Affiliate Examples

18. Create Consumer / Business Demand

19. Invest in Conversion & Acquisition Strategies

20. Understand Shoppers Needs

21. Promote Best Selling Items

22. Follow Trends & Economic Conditions

23. Reward You on Conversion!Understand Merchant = Affiliate Advantage

25. Conversions

26. Pay for Performance Model

27. Reduction of Costs

28. Margin Preservation

29. Behavioral Analysis

30. Ability to Market DirectlyImage credit – macys.com

32. High Conversions

33. Low Risk

34. Visitor Information

35. Ability to RemarketImage credit - getentrepreneurial.com

36. The E-Commerce Flow BUSINESS CONSUMER DIRECT DIRECT EcommerceMerchant Affiliate Affiliate DIRECT DIRECT Search Engines Mobile Other Social Media

38. Top 100 Merchants Revenue $98.6B (55% of total)

39. Amazon.com Revenue $19.17B (+29.5%)

40. Economic Forces

41. Luxury is Out & Necessity is In

42. Winners are investing in Technology

43. Social Media & Mobile is changing landscapeSource: Internet Retailer 2009 Edition

44. Source: Internet Retailer 2009 Edition

46. Apparel / Accessories

47. Food / Drug

48. Health / Beauty

49. Mass Merchant

50. Categories In Decline

51. Teen Clothing & Accessories

52. Hardware / Home Improvement

53. Housewares / Home Furnishings

54. Flowers / Gifts

56. Retailer Mix in Top 500 Source: Internet Retailer 2009 Edition

57. Source: Internet Retailer 2009 Edition

59. Traffic to Coupon Sites (+76% Nov)

60. Coupons.com, EverSave.com, RetailMeNot.com

61. 4 out of 5 online in U.S. visited a retail site (Nov)

62. $913 million on Tues - Dec 15 (Record)

63. 9 days this year, consumers spent $800+ Million in day

64. 48 Days of Online Shopping = $24.8 Billion (+4%)

65. Largest sales days - midweek (Mon, Tues, Wed, Thu)Data Source – ComScore

67. Toys Category (+33%)

68. ToysRUs, LEGO, Disney, American Girl

69. Consumer Electronics (+32%)

70. BestBuy, Walmart, RadioShack, eBay, Buy.com

71. Online Department Stores (+33%)

72. Walmart, Target, Sears, JCPenny, Macy’sData Source – ComScore

75. Mobile E-Commerce

76. Segmentation

77. Behavioral Profiles

78. Sharing - Social Media (Facebook, Twitter, Email)

79. Building Loyalty

80. Search

81. Product Reviews

83. We have Recommendations for You (behavioral learning)

84. Your Browsing History (cookies & account registration)

85. Rate These Items (social media, reason to return)

86. Remember You Saved these? (wishlist)

87. Your Communities (social media)

88. Want to See Today’s Deals? (Conversion)

91. Sync with Account

92. Payment Integrated

93. Product Reviews

94. Select Products

97. Create Email Alerts

98. Convert Later

99. Compile Profile

100. Record Everything

102. Reminds me of purchase

103. Related Products

104. Up-Sell

106. Facebook, Twitter, Other

107. Creates Community

108. Creates Opportunity

110. Video Guides

112. 275M visitors/mo (56.5m unique)

113. Converts 3.45%

114. Avg. Sale $170

115. Traffic Comes from:

116. Search Engines (32%)

117. New Shoppers (30%)

119. Free Shipping Offers

120. Amazon Prime (loyalty)

121. Personalization to the highest degree

122. Combination of account history and behavioral learning to convert

124. Related to Items You Viewed

125. Inspired by Browsing History

126. Additional Items to Explore

127. Inspired by Your Shopping Trends

128. Customers with Similar Searches

129. Your Recent History

131. Save Money, Rollbacks

132. Value of the Day

134. Cross Sell, Up-Sell

135. Stay & Learn

137. Visual Shopping

138. Community

140. Offers.com

141. CouponCabin.com

142. eBates.com

143. CashBaq.comImage - http://blog.nbc.com/ross_blog

144. RetailMeNot.com

146. Today’s Top Coupons (related items)

147. Share the Love (Social Media)

148. Win the Gift Card (Email capture)

150. Quick Poll (Social Aspect)

151. Newsletter & Email Alerts

154. Social Media Icons (sharing connection)

155. Most Popular Coupons (community popularity)

156. Coupons by Email

159. Integrates DataFeed to show Savings (prepares consumer in advance)

160. Countdown (creates Amazon like experience)

162. Social Media Icons (sharing connection)

164. eBates.com - different approach

166. Rewards Shopper $5

167. Deals of Week

168. Featured Stores

171. Shop & Share

172. Latest Conversations

173. Rate, Review, Join

174. Login

177. Organize Popular Sections

178. Shadow the Merchant

179. Integrate Social Media

180. Add Shopping Guides

181. Best Sellers

182. Surveys

183. Live HelpPersonalization Account Registration Enhanced Search Mobile Applications Cross Sell & Related Email Alerts Loyalty International

184. Thank You Michael Vorel Vastplanet Corporation michael@vastplanet.com phone: 813-679-2660 twitter @michaelvorel