This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Posts that include images get more engagement. Do your images look good on all social platforms? How to optimize images for social posting and drive traffic!

1. How to Optimize Images
for Social Media Sharing
Michelle G. Held
MetroNY.com
Pintalk.net

2. Disclaimer: All graphics are for educational purposes only in
accordance with the Fair Use Act. All trademarks, trade
names, or logos mentioned or used are the property of their
respective owners.

4. In one day online
465k+ days
videos viewed
1.5B loops
350M photos
uploaded
400M snaps

5. We process visual data 60k times faster than text!

6. 1.55B Monthly Active Users
8.71%
5.77%
5.29%
3.73%
0% 2% 4% 6% 8% 10%
Video
Text Only
Link
Photos
Organic Reach

7. 35%
28%
0% 10% 20% 30% 40% 50%
Photos
Video
Increased Retweets

9. Optimize Images On
• Social posts
• Social profiles
• Websites

10. Selfies

11. Professional Product Photos

12. Graphics

13. Stock Images

14. Quotes

15. Infographics

16. Video is engaging!

18. Know thy audience!
•Demographics
•Social media site
•Content

19. Where is Your Audience?

20. Facebook
• 1.55 B MAU (monthly active users)
• 936 M DAU (daily active users)
• 78% aged 18 to 54
• 72% of adult internet users
• Drives 64% of total social revenue

21. Instagram
• 400 M MAU
• 75 M DAU
• 51% male
• 45% between 25 and 44 years
• 32% of US teens say its most
important social network

22. Snapchat
• 200 M MAU
• 100 M DAU
• 70% female
• 71% between 18 to 34 years

23. Twitter
• 316 M MAU
• 100 M DAU
• 37% between 18 and 29 years
• 25% aged 30-49
• 54% earn $50k+

24. Vine
• 200 M MAU
• 12 M videos added each day
• 57% female
• 51% aged 18 - 34

25. Google+
• 2 B profiles
• 275 M monthly users
• 16 M true users

26. YouTube
• 1 B+ users
• 58% of US Gen X
• 43% of US Baby Boomers
• 81.2% of US Internet users
• 300 hours of video uploaded every minute

27. Pinterest
• 100 M monthly active users
• 67% are under the age of 40
• 85% female
• 54% of women aged 34-55 are on Pinterest

28. LinkedIn
• 400 M members
• Average age 30+
• 56% male
• Average income $75k+
• 46% of online college grads use LinkedIn

29. Optimization Checklist
• Quality
• Layout
• Aspect ratio
• File type, size, clarity, dpi
• Image size (for posts & profiles)
• Website: Alt tags, meta data, file names


30. Optimize SM Images Notes
Visit
metrony.com/asw16

31. Quality

33. Layout

34. Multi-Column Layout

35. Aspect Ratio
3:4 5:3

36. 2:1 Aspect Ratio

37. 1:1 Aspect Ratio (Square)

38. Multi-column Layout = Tall Images

39. Pins Don’t Make Good Posts!

40. NO Blurry Images!
• 72 dpi
• .png
• .jpeg
• .gif
• animated .gif (Twitter, Pinterest)

43. Optimize for Layout
Landscape (Facebook, Twitter, LinkedIn)
Portrait (Pinterest, Google+)
Square (Facebook, LinkedIn, Instagram, Twitter)

44. Post Aspect Ratio
Facebook Acceptable: 720 x 720
Use: 1200 x 627 (1200 x 1200) 1.91:1
Instagram 1080 x 1080 (scaled to 640 x 640) 1.91:1 to 4:5
LinkedIn Use: 530 x 400 (1200 x 1200)
Google+ Acceptable: 500 x 500
Use: 1000 x 1500 2:3
Pinterest Min: 236 (in-stream pin) / 222 (small view)
Use: 736 x unlimited 2:3 = more repins
Twitter Min: 440 x 220 2:1
Use: 1024 x 512
YouTube HD 1280 x 720 16:9

45. Adjust Profile Photos

48. No Cover Photo!

49. SM Profile Image Guides

50. Profile Banner
Facebook 180 x 180 851 x 315
Instagram 110 x 110 (web 180x180) (circle) --
LinkedIn 400 x 400 1000 x 425
LinkedIn Co. 110 x 110 646 x 220
Google+ 250 x 250 (circle) 1080 x 608
Pinterest 165 x 165 (circle) --
Twitter 400 x 400 1500 x 500
YouTube -- 2560 x 423 (1546 x 423 mobile)

51. On Your Website
• Add meta data
• Alt tags
• SEO friendly image names
<img src=“SEO-KW.gif" alt="SEO KW">
• Small file sizes

52. © Copyright

53. Mo
Let’s connect!
Metrony.com
Twitter: @metrony
LinkedIn.com/in/metrony
PinTalk.net
Twitter: @pintalknet
Pinterest: @Pintalk
Michelle G. Held
MetroNY, LLC