SlideShare una empresa de Scribd logo
1 de 73
etwork, Increase Sales Conversations, and Generate 80%
dIn
Marcus Murphy - Head of Partnerships, DigitalMarketer
linkedin.com/in/marcusamurphy
• Husband and Father
• Instructor and Author, Linkedin Learning
• Linkedin Advisory Board Member
• I cut hair to pay for college
HI, I’M MARCUS…
MARCUS MURPHY
Head of Partnerships,
DigitalMarketer
linkedin.com/in/marcusamurphy
There’s a BIG difference from being ON
Linkedin and USING Linkedin
FACTS
If you’re not active on Linkedin
You’re missing 80% of your leads
on users in 200 countries, and 2 new member
network every second!
600+ MILLION
content impressions in the Linkedin feed EVER
DO THE MATH…
468 BILLION PER YEAR
ONLY 3 MILLION SHARE CONTENT
WEEKLY
| linkedin.com/in/marcusamurphy
YEA, THAT’S WILD
O, DO I HAVE YOU
ATTENTION?
#3 Connecting
#1 Profile
#5 Messaging
#2 Content
#4 Engage
PICTURE
No Shirt, No Problems
Tinder
Cool Guy
Ok…
Tips for
Picking the
Right
Linkedin
Profile Pic
Choose a
recent pic
that looks
like you.
Pic should
take up 60%
of the frame.
HEADLINE
120 Character Limit
Writing and
AMAZING
Linkedin Profile
Summary
#TCS2018 | linkedin.com/in/marcusamurphy
Shhhhhh… it’s okay.
#2 Content
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ARTICLES
ORIGINAL POSTS
ORIGINAL POSTS
ORIGINAL POSTS
ORIGINAL POSTS
ORIGINAL POSTS
ORIGINAL POSTS
NATIVE VIDEO
vs REACHIMPACT
LIVE VIDEO!!!!
LIVE VIDEO!!!!
#3 Connecting
YOUR NEW
BUSINESS CARD
#4 Engage
Profile Views
Profile Views
#5 Messaging
How does human
intimacy happen?”
Desmond Morris
“
1. Eye to body
2. Eye to eye
3. Voice to voice
4. Hand to hand
5. Arm to shoulder
6. Arm to waist/back (a.k.a. hug)
7. Mouth to mouth
8. Hand to head
12 STAGES OF INTIMACY
1. Eye to body
2. Eye to eye
3. Voice to voice
4. Hand to hand
5. Arm to shoulder
6. Arm to waist/back (a.k.a. hug)
7. Mouth to mouth
8. Hand to head
12 STAGES OF INTIMACY
#3 Connecting
#1 Profile
#5 Messaging
#2 Content
#4 Engage
www.linkedin.com/in/marcusamurphy
THANK YOU!

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