This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Session discusses a new solution offering advanced SEO capabilities for WordPress authors.
1. New SEO Approaches for
WordPress
New Capabilities
That You Should Love
(Yes, TL;DR Blog Post)
Presented by Bruce Clay
2. • This session is for authors that use WordPress and need powerful
SEO assistance
• This session is to create awareness of WordPress SEO capabilities
via a new plugin
• This session is to help you jump ahead of your competition
This Presentation
3. • Google is in the business of making money
• Google does not care if WE rank (or not)
• Google cares only that there is a quality site that answers the
query to the total satisfaction of the searcher first time every time
• Google cares only that every searcher clicks on an ad
• And that the CMS-generated code is spiderable
Givens About Google
4. Google dedicates engineering team to accelerate
development of WordPress ecosystem
“Google's partnership with WordPress aims to jump-start the platform's support
of the latest web technologies -- particularly those involving performance &
mobile experience.”
• And Google is hiring WordPress experts
Givens for WordPress
5. • WordPress is for US, not for Google
• WordPress is not about SEO or even ranking (except speed)
• WordPress is about on-page content
• WordPress is “open”, allowing plugins
• FREE plugins are for hobbyists or provide basic capabilities
• What you do to optimize in WordPress is similar to what you do for
any other CMS
Givens for WordPress
6. • On-Page SEO Cares about only a few things
• Head Section – Title and Description (and Keywords) Tags
• Body Section – Headings, content, images, schema
• SEO Directives – robots, canonical
• If local then read this:
https://www.bruceclay.com/blog/local-seo-search-ranking-factors/
WordPress SEO
7. • All in One SEO Pack / Yoast (dominant free SEO packages)
• Automatic SEO Links / SEO Smart Links / Broken Link Checker / Nofollow
Post
• Google XML Sitemaps
• Jetpack
• Quick Page Post Redirect
• SEMRush for keyword and competitor analysis
• GA / GSC / Google Keyword Planner / Page Speed
• Majestic / AHREFS/ Open Site Explorer
• WebPageTest.org / AMP for WP / W3 Total Cache
WordPress SEO Tools List
8. • Current Generation of WP SEO
• Very limited guidance
• Do It Yourself approach
• In-your browser
• One keyword focus (usually)
• One page focus
• You usually need multiple plugins
• Lack of integrated data to do more than basic SEO
WordPress SEO Issues
9. • “Active Guidance” – The Next Generation of WP SEO
• Integrated Analytics
• Integrated Competitor analysis
• Guidelines for improvement
• Alerts and warnings
• Inexpensive
• With Support
• Consulting and Training available
WordPress SEO Solutions
11. • Plugin Name: Bruce Clay SEO for WP
• Patented SaaS solution with API layer initially tied to WP
• Designed to complement leading free SEO plugins
• The fee for the plugin and the SEOToolSet together ≈ $25/month and
includes technical support
• Some agency Pricing is available
• Pre-release pricing – billed only at release: 6 months for $90
WordPress SEO Now