Offline Affiliate Marketing
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This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry. Jonathan Treiber, CEO, RevTrax
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Offline Affiliate Marketing
- 1. Drive & Track In-Store Sales: The untapped opportunity Jonathan Treiber, CEO, RevTrax
- 3. The Cross-Channel Opportunity Online Advertising Drives In-Store Sales *Yahoo! and comScore. Research Online, Buy Offline.
- 5. How Does The Technology Work? 1 2 3 Printable & Mobile Coupons Registered Gift Card Registered Credit Card
- 6. Attribution…
- 8. Search / Keyword ID Tracking Paid Search… Save Big On Men’s Suits Huge selection of Men’s Suits . 50% off at S&K. www.SKMenswear.com
- 11. Loyalty Affiliates Save $1 for College with Every Purchase
- 12. Coupon Websites
- 13. New & Bigger Advertisers Online Revenues Store Revenues
- 16. Contact Information Jonathan Treiber CEO RevTrax (t) 1-866-996-TRAX (8729) ext. 678 (m) 914.329.8933 [email_address]
Notas del editor
- Only 7% of retail sales occur online
- Publishers should be getting compensated for in-store and phone sales. Digital media departments / channels want to know their contribution to in-store sales. Don’t just measure, drive cross-channel behavior. Get credit where credit is due… Mention RingRevenue with CJ
- 89% of consumers pre shop online before making an offline purchase
- S&K Menswear, a leading regional apparel retailer with 130 locations in 26 states Key Results: 24.4% of clicked ads resulted in a printed coupon 22.9% of printed coupons resulted in a sale The average sale was $210.91, double the company average 46% new customers Given this data, the average click yielded $11.78 of in-store revenue for the client
- Sites can drive consumer to print a coupon or send to mobile phone via SMS Typically, 10-20% of printed coupons are redeemed