This document provides tips for optimizing an affiliate program. It recommends omitting spaces in keyword fields, mapping out affiliate tags and groups for consistency, and keeping offers, creative, policies and product feeds consistent across networks. It also suggests using standard size creatives, advanced tracking pixels, and suggested banner sizes from affiliate networks. Additionally, it advises working with third party tools to automate sites and using secondary languages and accepted currencies in network profiles.

1. OPTIMIZING YOUR
AFFILIATE PROGRAM
Trisha Lyn Fawver
Affiliate Program Manager
Snow Consulting, Inc.

2. • Omit spaces after commas in keyword fields to save on characters when
limited.
• Map out your tags or affiliate groups to maintain consistency between
networks or programs if you manage more than one.
• Keep offers, creative, policies, and product feeds as consistent as
possible between multiple network programs for the same merchant.
• Offer simple logo creative in common sizes such as 88x31 and 120x60.
• Use Advanced Tracking Pixels whenever possible to track items per
order, new customers, coupon codes used, and convert currencies.
• Take advantage of the suggested banner sizes recommended by your
network when building out basic banner sets.
– Alternative: IAB Ad Unit Guidelines
http://www.iab.net/guidelines/508676/508767/ad_unit
PROGRAM HACKS

3. • Work with 3rd party tools to automate coupon/deal sites and datafeed
driven sites to help affiliates better promote your program
THIRD PARTY TOOLS

4. • Add Secondary Languages in your Network Profile to be found by
international affiliates targeting other languages
CJ HACKS
• Add Currencies accepted on your website in your Network Profile

5. • Upload Internal Creatives
• Take advantage of the Monitor Search Keywords tool
SHAREASALE HACKS
• Map out creative categories to keep it organized for affiliates
• Make Widgets and Storefronts

6. QUESTIONS?
THANK YOU!
Trisha Lyn Fawver
Affiliate Program Manager
Snow Consulting, Inc.
Trisha@Snow-Consulting.com
Twitter: @TrishaLyn
Skype: TrishaLynF