This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies

1. The Guide To Native Advertising For
Affiliate Marketers
Speaker: Alex Kapralov
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2. Native Ad Spend in
$ Billions (US)
Source: Business Insider & Interactive Advertising Bureau 2

3. Common Native Verticals
• Technology (gadgets, software)
• Health & Beauty
• Financial Services
• Gambling
• Dating
• Games
• Education & Careers
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4. Performance Across Various
Publisher Types
Publisher Low Conversion High Conversion
News & Magazine Auto Financial Services
Technology Financial Services Gadgets & Software
Education Real Estate Education & Careers
Games Travel Entertainment
Sports Entertainment Health & Beauty
Shopping Gadgets & Software Travel
*Data is based on our results and case studies
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5. Who Runs Native Ads?
And many more!
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6. The Key Components For Recommended Content
Native Ad
Thumbnail
Headline
Description
Brand NameDisclaimer
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7. 6 Most Effective
Styles For A Strong Headline
• Informative
• Inspiring
• Innovative
• Shocking & Jaw-Dropping
• Touching & Heartwarming
• Questions
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8. Example Of A Strong Informative Headline
Why it works:
• It suggests a popular “How to” article
format
• It suggests a solution to users’
problems – it will make cooking less
stressful
• It frames the content in familiar and
relatable terms – many people want to
cook at home
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9. Creating Strong Descriptions
Why It Works:
• It uses exciting language like “attention” and “prevent”
• It uses statistics to make users think
• It uses key words related to the product
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10. Strong Thumbnail vs Low Performing Thumbnail
Why It Works:
• Image is relatable
• Image is visually pleasing, clear and well-framed
• Image shows human emotions
Why It Doesn’t Work:
• Image is not relatable – it’s just text
• Image is unclear and too small to be readable
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11. Pros to Native Advertising
• Hight CTR range and High Engagement1
• Increases brand lift by 82%2
• Avoids disrupting user experience – can be preferred by
premium publishers
• Gives users a choice to interact with ad content – empowers
customers
• Improves the association of brands with quality content
• Aligns with the customer desire to learn about products
through content
1 https://www.forbes.com/sites/theyec/2016/11/04/how-native-ads-can-benefit-both-advertisers-and-
publishers/#1027b8db4447
2 http://www.dedicatedmedia.com/articles/the-power-of-native-advertising
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12. Native Ads Are More Shareable
Than Other Types Of Advertising
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13. Cons to Native Advertising
• Can require in-depth campaign research as many options
are available for targeting
• Can be more expensive per bid as high viewability makes
market competitive
• Can be subject to strict guidelines – premium sites can be
very specific about what they allow
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14. Campaign Goals That Align Well
With Native Ads
• Increase traffic to original content
• Improve CTR and Engagement
• Educate the general public (and inspire new customers)
• Alter brand perception (and associate brand with content)
• Improve sign up rate for mailing lists
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15. Reflection: Why Choose Native
• Native advertising is on the rise
• Strong Native ad campaigns have:
– A compelling headline
– A motivating description that includes key words and
language that inspires action
– A clear and emotional image that will be relatable to users
• Native ads improve your CTR
• Native ads are great for campaigns that:
– Are content driven
– Aim to acquire new customers
– Aim to change brand perception
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16. akapralov@pixfuture.com
Alex Kapralov
Email:
THANK YOU!
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