by Lauren Newman

1. The Path to $1MM in Commerce Revenue
Lauren Newman
Affiliate Summit West 2020

2. 2

3. Commerce Content Opportunity
3
A revenue stream that
can contribute up to
25% of total revenue
1MM monthly unique users
on a shopping site can
generate $20M revenue line
The best commerce content
publishers are making
2000x more revenue

4. What is Commerce Content?
4
Reviews DealsComparison Guides

5. The Path to $1MM:
Best Practices to Get to 7-Figures

6. Lifetime Value Of Commerce
• 57% of commerce revenue is earned in the first 3 months of an article being published
• But despite a drop-off after 3 months, revenue consistently delivers over a 12-month
period for each article and never stops converting
6

7. Value of Evergreen
7
• Revenue from evergreen articles will continue to make 20% of its 1st quarter revenue every subsequent quarter
• 50% of yearly revenue for top Publishers is coming from evergreen articles that were published the year prior
• 65% of quarterly revenue for top Publishers is coming from evergreen articles that were published in previous
quarters

8. Best Time To Publish
• Wednesdays at 8AM has, by far, the highest conversion rate, followed by Fridays from 12pm-4pm
• Weekends are lowest converting days of the week
8

9. The Top Converting Articles cover articles
that have an Average Order Value of $200,
representing 30% of total revenue.
71% of revenue comes from articles with an
Average Order Value of $200 or less.
Commerce revenue broken down by AOV:
• $200 or Less: 71%
• $300-500: 16%
• $500-1,000: 8%
• $1,000+: 6%
Average Order Value Per Article
9

10. Best Performing Article Type
Comparison Articles account for 36% of all
commerce revenue, driving an average
revenue per article of $91.02
Deals outperforms ALL with an average
revenue per article of $167, but are under-
represented with only 21% of total revenue
featuring Deals.
Reviews and Guides both have equal share
of 4% of all commerce articles, but drive
$85.10 and $62.59 per article respectively.
10

11. While Publishers often write commerce content featuring one single product which drives
high Average Order Value and EPC, Multi-product articles outperform them on a Revenue
Per Article basis.
Best Performing Article Type
11
AOV: $116.18
EPC: $.31
Revenue
Per Article: $30.66
AOV: $75.40
EPC: $.19
Revenue
Per Article: $73.05

12. Best
Performing
Promotions
12
The data we see through our Platform shows that
performance increases when a commerce content
article includes a promotion or offer.
Coupons, Free Shipping and Sales all perform well, but
don’t forget about Hot Products for a high AOV: the
trending products like a sellout dress or a new
smartphone.
Offer/Promotion T&Cs are in the Publisher Hub.

13. Volume:
● Hire a 5-Person Commerce Team
● Write 100 New Articles Per Editor
Per Month
● Publish Articles at 8AM on
Wednesdays
The Path to $1MM in 15 months
13
Article type:
● Focus on Multi-Link Articles
to get the Highest Revenue per
Article
● Push Evergreen Content to
extend the Average Lifespan of
an Article
● Heavily Promote New
Commerce Articles in the first
3 months of being Published
Price point:
● Promote Products that are
$200 or less in Value
● Prioritize Deals Content and
Comparisons
● Highlight Offers with Free
Shipping and Newest Products
● Push higher-priced products
on desktop vs. mobile to
increase total AOV

14. skimlinks.com @skimlinks