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Essay Power words
- 1. Some of my favorites from my list are: A Cut Above Absolutely Announced Anyone Can Do This Approved By Major Companies Astonishing Astounded Audit(ed) Balance(d) Bandwagon Bargain Beautiful (overused) Believe Benefit Beneficial Before and After Beware Big Blown Away (also a good song by Carrie Underwood) Bold Bottom Line Capture(d) Change(d) Charge(d) Colorful Colossal Congratulations! Crucial Don’t be Left Behind Earn More Money! Envy(ied) Extraordinary Favorable Find the Answer to Foolproof Get Results Now! Gigantic Hottest How to (oldie but goody)
- 2. In-Depth In-Demand Invited Join Now! Judgment Killer Strategy Last Minute Late-Breaking Learn About Lifetime Like No Other Master of Your Destiny Minimal Investment Money-Making Money-Saving Most Underrated No Experience Necessary No Experience Necessary No Obligation No Risk (on your list) Nostalgic (I like this word) Now is the Time! Odd Organized Outstanding People Helping People Pioneered Priceless Quit Quiet Quick Tips Rare Realize Your Dreams Reap the Benefits Red Hot Safe Save Thousands Secure(d) Sensational Simple Savvy
- 3. Sky-Rocket(ed) Small Investment Smart Speedy Stand Out from the Crowd State-of-the-Art Step-by-Step Stop Wasting Time! Substantial Savings! Super (Savings) (Sale) Sure-Fire Tap Into Terrific Thousands Treated Tremendous Ultimate Ultra Underrated Unique Unlock (oldie but goody) Urge(d) Urgent Validation Validated Value Valuable Vibrant Warning (an oldie but goody) Wealth(y) Weird Wide Varity Win Witnessed Word-of-Mouth X-Ray Xanadu Year-Round You Young Your
- 4. You Owe it to Yourself Zen Zest(y) Zinger Calling All Fearmongers Let’s do a little experiment. Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below. Chances are, you’ll hear dozens of them. Here’s why: Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people. Here’s a bunch to get you started: Agony Apocalypse Armageddon Assault Backlash Beating Beware Blinded Blood Bloodbath Bloodcurdling Bloody Bomb Buffoon Bumbling
- 7. Silly Slaughter Slave Smash Strangle Stupid Suck Tailspin Tank Targeted Teetering Terror Terrorist Toxic Trap Vaporize Victim Volatile Vulnerable Warning Worry Wounded Give Your Readers a Pep Talk Let’s face it. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better. The good news? Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again:
- 9. Spirit Staggering Stunning Surprising Triumph Uplifting Valor Victory Wonderful Wondrous Here’s a lascivious list to get you started: Brazen Crave Depraved Dirty Exposed Forbidden Hypnotic Lascivious Lick Lonely Lust Naked Naughty Provocative Scandalous Sensual Sex Shameless Sinful Sleazy Sleeping Spank Steamy Sweaty
- 10. Tantalizing Tawdry Thrilling Uncensored Wanton Whip Start a Riot As writers, sometimes our job is to anger people. Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic – they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. So, we have to fan the flames. By using the below power words, you can connect with people’s anger, and slowly but surely, you can work them into a frenzy. Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. Abuse Arrogant Ass kicking Backstabbing Beat down Bullshit Bully Coward Crooked Crush Disgusting Evil Force-fed Foul Hate Know it all
- 11. Lies Loathsome Loser Lying Maul Money-grubbing Nazi No Good Obnoxious Payback Pound Preposterous Punish Revolting Ruthless Sick and Tired Smug Sniveling Snob Snooty Snotty Stuck up Underhanded Stomp on Their Greed Glands The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true. Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working. The truth is, nearly every human being on the planet is interested in either making or savingmoney. Use these words to tap into those desires: Bargain Best Billion
- 12. Bonanza Cash Cheap Discount Dollar Double Explode Extra Feast Fortune Free Freebie Frenzy Frugal Gift Greatest Inexpensive Jackpot Luxurious Marked down Massive Money Nest egg Pay zero Prize Profit Quadruple Reduced Rich Savings Six-figure Skyrocket Soaring Surge Treasure
- 13. Triple Whopping Make Them Feel Safe Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe. They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results. Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible: Anonymous Authentic Backed Best-selling Cancel Anytime Certified Endorsed Guaranteed Ironclad Lifetime Moneyback No Obligation No Questions Asked No Risk No Strings Attached Official Privacy Protected Proven Recession-proof Refund Research Results Secure
- 14. Tested Try before You Buy Verify Unconditional Offer Them a Forbidden Fruit Remember when you were a kid, and someone told you NOTto do something? From that point on, you could think about little else, right? The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature. So why not tap into that programming? Whenever you need to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued: Backdoor Banned Behind the Scenes Black Market Blacklisted Bootleg Censored Concealed Confessions Confidential Controversial Covert Cover-up Forbidden Forgotten Hidden Illegal Insider Lost Off-limits