Aggregates Rental Platform for Car rental Industry in India. It focuses on organizing the unorganized car rental market in India that accounts for 90% of the car rentals.

2. •The Indian car rental market is expected to touch revenue of Rs.110 billion in 2011.
• Indian Car rental Industry is expected to grow at 12.3% over next few years
Car Rental Segments Organized Car Rental Market
Car Rentals CAGR- 30%
35
30
Business Leisure
Rentals
25
Rentals
20
Leisure Rentals account for almost 89% of the total Car rental 15 31.4
market in India. 24.2
10 18.6
Business Rentals roughly account for around 10% of India market. 11.0 14.3
5 6.5 8.5
Airport transfers contribute 70% of the total revenues in Business
0
segment.
2009 2010 2011f 2012f 2013f 2014f 2015f
Growth in Organized players car rental revenues in India
(billion rupees)
Car Rental Market Structure Un-Organized Car rental Market
Contribution % to Market revenue by Organized and CAGR- 10.0%
Unorganized sectors Organized 160
140
10% Unorganized 120
100
80 145.0
90% 60 119.8 131.8
99.0 108.9
40 81.8 90.0
Industry is moving towards a consolidated structure with organized 20
players growing much faster than the market growth. 0
2009 2010 2011f 2012f 2013f 2014f 2015f
Growth in Un-Organized players car rental revenues
in India (billion rupees)

3. 1
Customer
Non Availability of
Website / 24x7
customer support 1
center
Needs to rent a car
2
2
Lack of 8
Communication
from Rental Agency Car Rental Car Rental Technology- No
Agency feedback of Journey
Agency taken
3 8
3 Informs Chauffeur about booking 7
Chauffeurs lack Technology -
Professionalism Only Cash Payment
Chauffeur
Chauffeur
7
4
4 6
Product Quality : Less Leaves Customer on Professionalism –
emphasis on Clean and Picks the Car Destination Verbal arguments
Maintained Car with customer
6
Picks the Customer 5 5
Customer Reliability – Don’t
Car reach on time.
Customers are not
informed about delay

4.  Online Rental Agency that will offer chauffeur driven car rentals across India
 Tie ups with Un-Organized car rental players across cities.
Focus on making Inter-City transfers safe ,reliable and affordable.
Safe and Reliable mode of Integrates Technology
transport at affordable prices and Marketing
Un-Organized rentals
Customer

5. Existing
Quality of Car Quality of Car
Safety Price
Safety Price
Market
Professionalism
Coverage
Market Coverage Professionalism
Organized Organized
Radio Cab
Radio Cab
UnOrganized
Car rental
UnOrganized
Car rental MYCar

6. Existing
Agra Car Rental Agency Delhi International Airport
Chauffeurs try to Customer charged
Car Rental Agency pick passengers for both ways ,
might or might not from Bus Stands Rs 4000
receive the money to make additional
money
MyCar Delhi International Airport
Benefits to:
Agra
Consumer
Customer charged 25% saving per customer
Rs 3000
Car Rental Owners
50% more Revenue from same trip
Business
Promo Fares
Alliances
MyCar
•Repeat Customers
Customer charged •Extra revenues
Rs 3000
New Customer
6

7. Key Partners Key Activities Value Proposition Customer Customer
BUSINESS ALLIANCES MARKETING AND SALES CUSTOMERS
Relationship Segments
 Hotels  Awareness of new rental  Safe and Reliable way to Upgrade to Bigger • Need Based Customers
Travel Operators service. travel at affordable prices cars •Leisure Travelers
 Small and Medium  Increase Mindshare of Travel the way you want, Promotional fares •Daily Commuters
Enterprises. consumers when you want and wherever • Business customers
Railway Stations. OPERATIONS you want by road
OPERATIONAL ALLIANCES •Tie up with Car rental CAR RENTAL OWNERS
Car rental owners. owners •Increase in Bottom Line by
Service centers •Setup IT infrastructure increasing revenues and Distribution Channels
 Car accessories provider.  Train Chauffeurs minimizing maintenance
IT SYSTEM ALLIANCE Tie up with Service Centers •Website,
costs:
IT System development IT SYSTEM MAINTENANCE •Customer care
Additional Revenues from
Electronic Payment gateway Technology Infrastructure •Mobile applications
Cab-vertisements
integrator. availability 24x7 •Car Rental Owners
Vehicle Fleet Management  Up-gradation of systems
system. and technology Cost Structure Revenues
 Customer Contact Center VARIABLE COST
•Marketing Expenses REVENUE STREAM
•Sales Expenses •Car Rentals
•Car Rental Owners • Cab-vertisements
•Travel Agents/ hotels •Online Advertisements
Key Resources
FIXED COST
Human Capital • Office Rental Expenses DRIVERS OF REVENUE
 Local sales force / Marketing team / IT Specialist •Salaries •Volume of car rentals
IT SYSTEM •IT Infrastructure costs •Wider coverage
Website , customer care,24x7 availability for accepting ECONOMIES OF SCALE •Car rental Owners readiness to
bookings. •IT Infrastructure participate in Cab-vertisements
 Vehicle Management System. •Customer contact center •Number of visitors at MyCar.com
PHYSICAL INFRASTRUCTURE •Vehicle Management System
IT Infrastructure such as PCs, Internet, Printers. COST DRIVERS
•IT System Development & Maintenance
•Salaries

8. Corporate Direct
Travel Agents Hotels
Houses Customers
Needs Car for Booking Confirmation
rental
MyCar
Message sent to
Customer & Chauffeur
Vehicle Management System
Message received for
MyCar Pool of MyCar Pickup
Priority IT Details of Cars and
Payment
Core IT Available
Engine Cars Engine Chaffeur received Made
Database
Pool of Cars
Customers Suppliers Partners

9. Year Operational Cities Marketing IT Implementation HR Strategy
Strategy
NCR, Agra, Mathura, •Just Dial • A Web Portal: • IT Manager
Ajmer, Jodhpur, Jaipur, •Multiplexes  Online Car booking • Marketing Manager
Udaipur, Gwalior, •Pamphlets  Customer login to check previous •Sales/Operations Manager
Dehradun •Stickers travel history •Sales Representative
2012 •Direct Marketing • Email and SMS Communication •Administrative Staff
Management System
•Customer contact center
PHASE I • Promotional fares
• Financial Software
Chandigarh, Ambala, (In Addition to above (In addition to above activities) (Additional Hiring)
Lucknow, Kanpur, Promotional •Business Partners can check the •Sales Representatives
Rishikesh campaigns) details about previous bookings
2013 •Radio FM • Addition of more cities to portfolio.
•Promotional Gifts •Integrate online Ads to generate
revenues
Meerut, Rivari, (In Addition to above (In addition to above activities) (Additional Hiring)
Muzzafarnagar, Promotional •Development of Mobile • Marketing Manager
Vadodara, Surat, campaigns) Applications •Sales/Operations Manager
2014 Mumbai, Pune, •Traffic Safety day •Data Analytics Team •Sales Representative
Hyderabad, across cities • Online facility to target daily •Administrative Staff
Ahmedbabd commuters
Bhopal, Indore (In Addition to above (In addition to above (Additional Hiring)
PHASE II Promotional •Sales Representatives
activities)
2015 campaigns) •Up gradation of IT Portal
•Newspaper
advertisements
(All the above (In addition to above (Additional Hiring)
campaigns in activities) •Sales Representatives
2016 - phased manner) •Maintenance of IT Infrastructure

10. Organized Players Phase 1 - Rental Cars(2016)
National Capital Region MyCar
Mumbai 4050
19%
Bengaluru Delhi & NCR
Chennai Chandigarh
Hyderabad
UnOrgani
Jaipur Jaipur Lucknow zed
Indore rental
Ahmedabad Kanpur 17698
Chandigarh 81%
Pune Ahmedabad
Vadodara
Surat Kolkatta Phase II - Rental Cars(2016)
MyCar,
Radio Cabs Bhopal 1527,
6%
Delhi & NCR Mumbai Indore
Mumbai
Hyderabad Hyderabad
Pune
Bangalore
UnOrg
anized
Key Markets Bengaluru Rental
s, 2500
Delhi & NCR 0, 94%
Ahmedabad ,Vadodara &
Surat
 Indore / Bhopal
10

11. Selection or Training of
Selection Of Car Rental Dealers Selection of Cars for Rental
Chauffeurs
•Business commitment with MyCar Proper Background check •Different Segments (Small/
(Number of Cars and Types of Cars) Awareness about the need for Medium, SUV)
• Ready to invest in IT infrastructure such Professional behavior. •Different Makes and Models
as Vehicle Tracking system  Train them to handle IT infrastructure  Add Fleet of Cars that can run on Diesel
• Ready to offer services 24x7 such as Credit/ Cash payment inside Engines or Clean fuel such as
• Good understanding of local markets the car. Compressed Natural Gas.
•Ready for regular maintenance of cars Benefits to Chauffeurs for professional  Move from Traditional Car rental models
Prioritization of Cars behavior (More Tips, more demanded (such as Tata Indica and Tata Indigo) to
•Cars available in vicinity of customers by customers) car models that are aspired by customers
• Existing Utilization rate of the Awareness about how to handle (Chevrolet, Honda, Toyota)
integrated Car for that Month conflict situations with customers Bulk Booking of new Cars.
• Distance the car needs to travel for
rental purposes
•Number of Cars integrated with MyCar
for particular car rental dealer.
Delivering Value Proposition to
Customers and Car Rental Owners
Tie Up with Car service centers In-Car Entertainment Integration of VMS
 Enter into bulk discount agreement with  Good In-Car Entertainment system with  Fitted at places unreachable by
service centers to service cars regularly speakers, woofers. chauffeurs.
Reduce probability of breakdowns USB Option a must (Provides options to  Strict action against chauffeur for
during travel. customers to listen their choice of music) tempering with VMS.
Provide support to Partner rental cars  Video Player in case of Long Journeys
during breakdowns
11

12. 2012
• A Web Portal: 2013 2014
 Online Car booking
 Customer login to check previous travel •Business Partners can check the • Development of Mobile Applications
history details about previous bookings • Up-gradation of IT Infrastructure with
• A system to sent Email and SMS • Addition of more cities to portfolio. respect to increase in Volumes
communication • Up-gradation of IT Infrastructure with •Addition of more cities to portfolio.
•Integration of VMS with MyCar portal respect to increase in Volume •Integration of VMS with MyCar portal
•Customer contact center •Integration of VMS with MyCar portal •Data Analytics Specialist
• Integration to load Promotional fares •Integrate online Ads to generate • Online facility to target daily
quickly revenues commuters
• A Financial Software to handle •Upgrade Financial Software •Upgrade Financial Software
financials related to each business
partner or supplier
2016 2015
•
•Up gradation of IT Portal •Up gradation of IT Portal
• Up-gradation of IT Infrastructure with • Up-gradation of IT Infrastructure with
respect to increase in Volumes respect to increase in Volumes
•Addition of more cities to portfolio. •Addition of more cities to portfolio.
•Integration of VMS with MyCar portal •Integration of VMS with MyCar portal
•Up-gradation to provide Car Sharing •Up-gradation to provide Car Sharing
across different cities. across different cities.
•Upgrade Financial Software •Upgrade Financial Software
12

13. Increase Market awareness about new car rental services and clearly communicate the value
STRATEGIC OBJECTIVES proposition to end customer.
To develop sustainable long term brand equity of the company by offering quality services at affordable
prices.
SPECIFIC DEVELOPMENT Service design to entice customer’s choice, brand recognition and trigger word of mouth marketing.
AGENDA
TARGETED CUSTOMER VALUE PROPOSITION KEY MARKETING CAMPAIGNS PROMOTIONAL CHANNELS
SEGMENT
Need Based Travel •Availability •Hassle free Airport Transfers
•Convenience •Emergency travels. •JustDialTM
•Movie Multiplexes
• Glow Sign boards
Leisure Travel • Safety & Reliability •Cars for all Occasions •Pamphlets distribution through
•Comfort & Convenience •Comfortable Experience newspapers
•Radio FM (At time of launch)
•Sticker on back of Cars
•Direct Marketing through Email and
Daily Commuters •Affordable prices • Share Cabs for Inter city transfers – SMS
•Safety & Reliability Get Private cab at affordable price.
•Calendars or small gifts to key
customers
•Traffic safety week in non metros.
Employee Travel across cities •Advertisement in leading
newspapers
• Convenience Leave Travel hassles on us – Focus on
Business Guests •Reliability & Safety Core Business.

14.  To increase overall customer base across segments
STRATEGIC OBJECTIVES To engage the current customers through quality and service levels with the focus of
acquiring future business and enhance work-of-mouth marketing
Provide value for money and broaden customer relationship
SPECIFIC DEVELOPMENT AGENDA Incentivize Sales force to tie up with Car rental Owners.
SEGMENT FOCUS AREAS CRITICAL SUCCESS KEY CONSIDERATIONS SELLING CHANNELS
TARGETED FACTORS
SELL THE EXPERIENCE •Safety and Reliability •Online Portal
•Sell competitively priced •Customer care
Understand Customer product •Mobile Applications for different devices
Value For Money
areas of Pain •Convenience and Comfort such as IPhone, I Pad, Android
•www.justdial.com
• Travel portals such as
www.makemytrip.com
SELL RELATIONSHIP •Enhanced customer •Direct selling to end customers through
Customers
experience at all points of existing car rental owners shops.
•Customers confidence in human touch with •Tie ups with:
Deepen and services purchased. customer
Broaden Customer • -Hotels and restaurants.
•Professional Services •Provide quality product • - Indian railways
Relationship i.e. maintained and clean •Direct Sales force to tap the business
car with less possibility of customers
breakdown
Car Rental Long term •Increase in overall • Increase in car rental  Local sales representative
Owners Sustainable margins for car rental volumes
relationship owners • Minimizing operational
costs through better fleet
management
•Revenue sharing through
advertisements

15. Possible Risks Key Asset / Process Risk Mitigation Steps
Impacted
Business Risks
Car Rental Owners refuse to Tie up Strategy Risk •Offer to serve the MyCar.com customers on
with MyCar.com trial basis
New Competitors entice car rental Supplier Risk • Enter into long term contract with Car Rental
owners to serve them Owners.
• Build Relationship enticing them to continue
with MyCar.com
Operational Risks
IT Infrastructure Failure IT Systems • Pre-determined Service Level Agreements.
•Discuss Possible back-up plan with IT Services
•Dress rehearsal of getting systems online.
Resignation of Sales Force Key Employees •Rotate Sales force within city and assign them
to different clients.
Quality of Services Quality of Service •Feedback from customer at end of travel
journey
•Warning to Car Rental Owner culminating to
termination of relationship if repeated
continuously
15

16. Capital Expenditure Rs. 6,000,000
Net Profit (Indian Rupees) Investment Rs. 10,000,000
160,000,000 Requirement
152,344,274
140,000,000 100% Equity financed
120,000,000
110,525,573 Personal equity 60%
100,000,000
80,000,000 Partner’s equity 40%
76,794,072
60,000,000 Cost of Equity 20%
40,000,000
32,512,400 Terminal growth rate 2%
20,000,000
8,138,400
- Normal Scenario
2012 2013 2014 2015 2016
NPV Rs. 143,828,275
IRR 128%
Revenues (Indian Rupees)
120,000,000 Payback Period 2.3 years
100,000,000 102,463,574
Worst Case Scenario
80,000,000
71,912,332
60,000,000 NPV 60,321,349
50,320,512
40,000,000
IRR 79%
20,000,000 20,908,800
5,529,600 Payback Period 3.2 years
-
2012 2013 2014 2015 2016