Comparison between Reviewpro and TrustYou

1. REVIEW PRO vs TRUSTYOU

2. Compare services - what do they offer to hotels
• REVIEW PRO
• APPEAL SENTENCE :
Good appeal sentence we note that 93% of hotel
guests are influenced by reviews, but doing
reputation management is time-consuming.
However if we know that customers see a dozen
websites before booking, reputation management
can improving your rank and increase your revenue.

3. • COMPREHENSION AND CLARITY OF THE WEBSITE :
In global, the website is well organized, really clear and it
is easy to find information. The contact of the people is
possible to have further information about the price or
other…
• APPROVED BY :
Reviews pro are approved by Trip advisor and have
partnership with it.

4. • CUSTOMERS ALREADY PRESENT :
154 hotels among good hospitality chains (Radisson blue, Melia, Como
hotels …)
• BENEFITS :
• Available in different languages, multicultural team to help.
• Understand 40+ languages from +100 review sites.
• Make data with figure available to optimize the revenue and
implement key performance indicators.
• Track the performance of each departments and tailored seminars
for these departments.
• Benchmarking to analyze the strength and weakness under 120
criteria’s.

5. • FEATURES :
• Global Review Index™ (GRI), to score the establishment according to the
reputation from all major WEBSITES / TRAVELAGENCIES / REVIEW SITES.
• Can be calculated according to a point in time (day, week, month …)
• This tool permit to benchmark companies.
• Revenue Optimizer, connected to the key performance indicators of the
hotel and integrated with STR.
• Provides recommendations regarding a benchmark from the competitors.
• Guest Survey Management is a tool gathering the VALUABLE/GOOD
comment from customers and reports them.
• The sentiment analysis knows what the feelings of your past guest are and
why they are saying that to improve the service in question.
• Provide the same tool for the restaurant.

6. TRUSTYOU
• APPEAL SENTENCE :
Positively influence your reputation, which is a good sentence.
Marketing, monitoring and survey are tree good Key words of
the reputation management. The way that there are disposed
is good and attractive.
• COMPREHENSION AND CLARITY OF THE WEBSITE :
They provide four formulas with different prices I imagine.
Apparently the gold is the more popular one because it done
marketing and monitoring.

7. • APPROVED BY :
Lot of partner are present on the website ranking by,
Technology partner; Hotel associations ; OTA’s,
Metasearch engine, hotel marketing associations,
independent/ consulting. This is good because we need
to know with how they compare our reviews datas.
• CUSTOMERS ALREADY PRESENT :
We cannot see the all customers of Trustyou but some of
names. But 12 000 hotels have chosen trustyou.

8. • BENEFITS :
-Lot of language,
-Lot of partnership,
-Already well positioned,
-Easy to understand,
-Good evolution of the reputation tools, adapted day by day.
• FEATURES :
- Reputation monitoring, Easy to understand, thanks to the design, respond in time
and Tips given to improve.
- Reputation surveys, is done like trip-advisor with grade and comparison from
competitor. It is possible to create the survey to know the feeling of your
customers, adding the customers review to the website to improve the ranking.
Partnership’s with all the OTA’s website to increase the ranking of the hotel. Collect
the review and send them to reputation manager.
- Reputation marketing, trustyou = 50* monthly booking decision, it is possible to
influence our ranking and check our influence.
- Products packages, as we already seen there is 4 packages.
- Meta-review, is given to consumers a summary of review.
- Trustscore, give thanks google map the rank of the hotel because of the review.

9. • Why is it important to ROI
It is really important because 1 positive review
means more booking for the hotel. Good review
influence people to book. Indeed, nowadays
people looking for a hotel seeking review to
know if the hotel has a good or bad reputation.

10. • Which service would you choose - why?
I think that both are really efficient it’s depend of the
management board of your hotel because one of them is
more interested by the figure and the other more attracted by
the innovation through reputation management. At the end, I
like the two of them but to understand well there differences I
will needed a demo from the both site. And If I would have
been a hotel I would have asked them to show me why I have
to choose this tool in front of the other. Also, it depend of my
employee I will prefer Review pro for skilled staff and TrustYou
for young staff.

11. • What is the relationship of ORM to social media?
ORM is like social media because we build relationship with customers, to
increase the rank of the hotel and so the booking. Also, doing ORM is talking
to customers through different social media (facebook, twitter…) answered to
the customers permit to increase rank.
• How would you use ORM in your hotel website, in your social
publishing? Maximize UGC? USERS GENERATED CONTENT.
I think that a hotel can used ORM with posting picture of the post of the
customers on different plateform, using picture of customers in the hotel
during their journey, using video with them, using twit they posted … But
where is the privacy limit ! We need to inform before the used of the pictures.