Blogging 101

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This is a presentation being used for a "Blogging 101" webcast that I will be holding on August 26, 2008. It is designed to provide a perspective on blogging and why it can be rewarding personally and professionally. Please download the presentation and see the speaker notes for full details and attribution on the slides. To listen to a recorded version of this presentation, please see http://www.adamgartenberg.com/gartenberg/agartenberg.nsf/dx/blogging-101-session-recording

Empresariales Tecnología

Blogging 101 Adam Gartenberg www.adamgartenberg.com August 26, 2008 All cartoons © Hugh Macloud – www.gapingvoid.com – unless otherwise noted

There was a website. And the website was good.

And the marketers came, and filled the website with data sheets and demos, whitepapers and presentations.

And the people came, and they read the website.

Instead, the people sought out other sources of wisdom

Why I blog ,[object Object],[object Object],[object Object]

Remember the moral of the story: People listen to the community, not the company % of work-related purchases influenced by… Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide. 53% 32% 26%

Why blogging is important to your company

But is anyone really going to read my blog?

What kind of commitment is involved? ,[object Object],[object Object],[object Object]

What should you not write about? http://geekandpoke.typepad.com/geekandpoke/2007/12/how-to-use-web.html ,[object Object],[object Object],[object Object]

Above all else: Be Authentic. Be Authentic. Be Authentic. Blogging is a double-edged sword; if not written with an authentic voice or if only focused on one-way content (e.g., "check out our latest product and attend our upcoming conference, but no, I’m not interested in your feedback"), those benefits can be lost.

Other decisions: Team blog vs. individual blog Beware the “tragedy of the commons”

Where should you host your blog? Less setup/maint. More setup/maint. Standardized Personalized

Advice and Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you Adam Gartenberg www.adamgartenberg.com August 26, 2008

Example blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Another view on the role of word of mouth in influencing work-related purchases

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Blogging 101

1. Blogging 101 Adam Gartenberg www.adamgartenberg.com August 26, 2008 All cartoons © Hugh Macloud – www.gapingvoid.com – unless otherwise noted

2. In the beginning…

3. There was a website. And the website was good.

4. And the marketers came, and filled the website with data sheets and demos, whitepapers and presentations.

5. And the people came, and they read the website.

6. And ignored it.

7. Instead, the people sought out other sources of wisdom

8. And they listened to the crowd

9. Which brings us to…

10.

11. Remember the moral of the story: People listen to the community, not the company % of work-related purchases influenced by… Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide. 53% 32% 26%

12. Why blogging is important to you

13. Why blogging is important to your company

14. But is anyone really going to read my blog?

15.

16. A brief interlude…

17. What should you write about?

18.

19. Above all else: Be Authentic. Be Authentic. Be Authentic. Blogging is a double-edged sword; if not written with an authentic voice or if only focused on one-way content (e.g., "check out our latest product and attend our upcoming conference, but no, I’m not interested in your feedback"), those benefits can be lost.

20. Other decisions: Team blog vs. individual blog Beware the “tragedy of the commons”

21. Where should you host your blog? Less setup/maint. More setup/maint. Standardized Personalized

22.

23. Thank you Adam Gartenberg www.adamgartenberg.com August 26, 2008

24.

25. Another view on the role of word of mouth in influencing work-related purchases

Notas del editor

About me: I am the team lead responsible for fostering a community around IBM Data Management solutions, such as DB2, Informix, IMS, U2, and InfoSphere solutions. In other words, how we can use social media to communicate with and interact with the people who care about IBM Data Management products. Prior to this role, I served for over 8 years in a variety of marketing and strategy roles with the Lotus business unit, and spent the past 4 years as the offering manager of Lotus Sametime. I have been blogging at www.adamgartenberg for over 2 years now, and have been involved as a reader in various online communities going back before that. This session is intended to be an introduction to blogging, and will talk about why I blog and what I get from it, and provide a perspective on the benefits of blogging to you and the company you work for or the community you contribute to, and some things to think about when getting started. I do plan to have a followup Blogging 201 session that will start to go into detail on actually choosing a blogging platform and getting started.

Blogging 101

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Blogging 101

Notas del editor