1. The McFamily Approach -
Employing and Engaging Our
Mature Workers
Tan Kwang Cheak
Senior Director, Operations, Planning and HR
McDonald’s Pte Ltd, Singapore

2. McDonald’s: A global brand
• Started in 1955
• Over 30,000 McDonald’s restaurants in 119 countries
• 1.5 million employees worldwide
• Serving 52 million customers every day
• Rated “10th Most Admired Company in the World” by
Fortune Magazine in 2011

3. McDonald’s Singapore:
A brand leader for 32 years
• First restaurant opened in 1979
• 120 McDonald’s restaurants in Singapore
• Over 8500 employees
• Serving over 5 million customers every month

4. Making it better for Singapore
(Video)

5. A Powerful Force In McDonald’s
Our Customer and Employer Foci
What our What our
business people
needs value
Our Customer Our Employee
Value Proposition Value Proposition

6. Greater accessibility Contemporary
& convenience restaurant experience
SIMPLE, EASY ENJOYMENT
Passionate
Good Food Fast Great People

7. ”We are not just a
hamburger company
serving people…
We are a People company
serving hamburgers…”
Ray Kroc, Founder

8. Best Employer for our People
Our People Vision
McDonald’s is … my favorite place and
way to work
Our People Commitments
McDonald’s is a good place to work
My boss treats me right
McDonald’s makes my life better

10. ….and we love our Uncles and Aunties
Auntie Bee Im, 66 Years
Old, Manager
Auntie Lily Cheng, 84 James, 60
years old, Crew Years Old, Director
(Development)

11. We Love Them Because they are…..
Valuable part of our
Reliable, Loyal and McFamily Teams in Our
Dedicated to their Restaurants
Work Advise and guide our
younger employees
Fun, Energetic,
Young at Heart

12. Employing and
Engaging Our Find and Attract
‘Uncles’ and Them
‘Aunties’
Take Care of
Them
Grow Them
Keep Them

13. We Focus on Finding Our Right People

14. We Seek to Attract Great People
4 Family 4 Flexibility
• No Age Cap
• Competitive Wages • Flexibility in terms
and Benefits – ↑ by of work schedules
20% in 2011 alone and work locations
• On the Job Experience • Flexibility in their
development

15. We Ensure HOTeR for our People
Hiring Orientation Training
Focus on Proper Hiring, Orientation and
and Retention
Training (HOT),
particularly in the first 30 days
Front
Kitchen Counter
Lobby
Buddy and Mentor System for
All New Employees

16. Customer Service Workshops

17. We Simplify our Training Programs
and Material

18. We Invest to Improve Productivity and
Help Our Workers Do Better
Frozen Fries
Grill Platens
Dispenser
Handheld order taking Cashless
payment

19. We Invest to Improve Productivity and
Help Our Workers Do Better
Frozen Fries
Grill Platens
Dispenser
Handheld order taking Cashless
payment

20. We Ensure that Our Restaurants are the
Safest for Our People

21. In House and Overseas Training

22. McDonald’s Means Great Opportunities
– Our University Accredited Programs

23. Fun engagement makes
happy, productive employees!

24. ENGAGEMENT
from Boardroom to Crew Room…
FUN
is encouraged and rewarded

25. Example : Work Parcel Mtg…Shrek 3 Launch

26. We engaging Our People via Different Ways
Outings
Outings Celebrations
Team Bonding Family Days

27. Alignment, Reward and Recognition
for every Crew and Manager

28. We Engage Our People!

29. Our People Are Engaged through Our
Community Efforts
McHappy Day programs Olympic Day Run Ronald McDonald
McDonald’s Cares House Charity

33. I-Story Video

35. THANK YOU