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BITB -- Facebook Marketing

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agencyside
agencyside

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

EmpresarialesTecnología
1 de 17
Facebook Marketing Jay Feitlinger Back in the Black: April 28 – 29, 2011
Avoid these 3 common mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: assetebooks.com
Instead focus on these 3 areas ,[object Object],[object Object],[object Object],[object Object],Image Source: stringcaninteractive.com
Get Heard!
Create Awareness ,[object Object],[object Object],[object Object],http://developers.facebook.com/docs/plugins/
Want to give away an iPad? http://www.facebook.com/promotions_guidelines.php
Advertising on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: cirn.wikispaces.com
1 - Decide on Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 - Types Of Paid Ad Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ad Guidelines ,[object Object],[object Object],[object Object],Image or Video Thumbnail (110 X 80 pixels) Links to Page on Facebook Body Copy (135 characters) Like # people like [your brand]
Driving Traffic Off Facebook
3 - Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 - Test Test Test ,[object Object],[object Object],[object Object],[object Object]
5 - Measure Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn from Others
Facebook Marketing Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ? ,[object Object],[object Object]

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BITB -- Facebook Marketing

Notas del editor

  1. As you are getting started on targeting, think about your target customer(s) for the product or service you are advertising: What is their typical age range? What are their typical interests? Are they typically men or women? Where do they live?
  2. You can also send me a note through Twitter or Email.