BITB -- Industry Stats and Trends
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Bret Giles' presentation at agencyside's "Back in the Black" account team training.
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BITB -- Industry Stats and Trends
- 1. INDUSTRY STATS + TRENDS Bret Giles @bretgiles
- 7. Source: Forrester Research
- 8. Interactive Marketing Spend Source: Forrester Research, Inc. Source: Forrester Research
- 9. Source: Forrester’s Interactive Advertising Models (US Only)
- 11. Are we underutilizing digital media as a marketing vehicle or is it just that much more efficient and time rather than budget intensive?
Notas del editor
- Here’s a different way of looking at the same data. You’ll notice the “pie” is getting bigger with Interactive Marketing budgets growing from 12% of total ad spend in 2009 to 21% in 2014. You’ll also notice how Social and Mobile are growing while Display is shrinking.http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html