BITB -- What Now?
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Bret Giles' presentation at agencyside's "Back in the Black" account team training.
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BITB -- What Now?
- 1. WHAT NOW? Bret Giles @bretgiles
- 2. The New Landscape Computer/ Laptop Mobile/ Tablet Out of Home TV
- 3. TiVo
- 4. TiVo
- 5. Google TV Apps. On your TV
- 7. Mobile/Tablet Simulcasting 58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen
- 8. YouTube
- 9. Out of Home
- 10. Auto Out of Home
- 14. NFC / Near Field Communications
- 15. Graphical Interstitial User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app
- 16. Captchas
- 17. Facebook Ads
- 18. Facebook Ads
- 21. …and that is just a sampling
- 22. there is tremendous clutter in the advertising and marketing landscape now
- 23. a key component of your job is to remain abreast of what’s new, what still works, and how each can be used to drive client objectives (and make a dollar or two for the agency in the process)
- 24. So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?
- 25. The next 2 days will help
- 26. Twitter Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
- 27. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 28. Site/RSS What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
- 29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 30. Connecting with Others And that starts now…
Notas del editor
- How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
- How many of you own an HDTV?
- http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
- http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
- For embedded video:Find the link to the youtube video you want to embedGo to http://www.mediaconverter.org/Convert the video to mpeg format and download when the conversion is doneGo to Insert > Movie…Choose if you want it to play automatically or when clicked
- For released SDK for Sync appshttp://www.pcmag.com/article2/0,2817,2370507,00.asphttps://secure.syncmyride.com/Own/Modules/Developer/Subscribe.aspx
- http://mashable.com/2010/06/10/internet-week-qr-codes/
- http://www.gottabemobile.com/2010/12/14/zetawire-acquisition-could-help-google-replace-your-wallet-with-android/http://www.gottabemobile.com/2011/03/31/google-discontinues-qr-code-support-in-places-bets-on-nfc/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Gottabemobile+(GottaBeMobile)
- Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTgxMzkyODgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTE0NzQyODM5OTIIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.