24. What’s the Goal?
• Corporate
– What is the business objective?
– “We Need to Accomplish X”
• Personal
– How is your primary contact measured?
– “If we do Y, I get a bonus!”
25. Beware of HiPPOsBeware of HiPPOs
“Highest Paid Person’s Opinion”
Avinash Kaushik – Occam’s Razor
29. Bar Graphs
• Multiple measure comparison
• Allows for clear visual comparison of data
• Nominal, Ordinal & Interval comparisons
30. Bar Graphs
• Stacked bars allow for contrast between parts of
a whole
• Requires less real estate than pie charts
• Example above is an ordinal comparison
31. Line Graphs
• Show historical data
• Greater detail than bar graph for timelines
• Displays movement of data
32. Bullet Graphs
• Actual vs. Target
Measurements
• Key measures can be
compared
• Saves space while
conveying the point
• Many prefer to
gauges
• http://bit.ly/bulletgraph
33. Scatter Plots
• Defines correlations between data sets
• Helps answer the question, “is there a
relationship between these values?”