This document provides advice for businesses on how to successfully promote their brands on social media. It discusses identifying and analyzing target audiences, locating influencers, earning trust and engagement, measuring outcomes, and how commercial realities still apply to social media marketing. Platforms and channels are fragmented so businesses must identify where their target audiences are and who they trust most.
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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
1. BARCLAYS
COMMERCIAL
How can business be succesful
in promoting their brands via
social media
Andrew Gerrard
02nd July 2009
@andrewgerrard
andrew@d-marketing.co.uk
28. Who do your users trust?
GPS SAYS LEFT,
TWEEPS SAY RIGHT!
WHICH ROUTE SHOULD
WE TAKE NOW?
29. “I’m so glad you agreed to meet in person.
There are some things that can’t be said in
140 characters.”
30.
31. BARCLAYS
COMMERCIAL
How can business be succesful
in promoting their brands via
social media
Andrew Gerrard
02nd July 2009
@andrewgerrard
andrew@d-marketing.co.uk