3. Today’s Agenda
1. Self introduction (Skip if possible)
2. Framework
3. New Money
4. Non-monetary economy
5. Empirical Research: “Gift” App
6. One more thing
2
4. 3
Self-Introduction: Why did I come to interested in money?
• A boy who loved art and literature but ended up in the Faculty of Political Sciences and
Economics in his academic carrier.
• Joined consulting firm in 1999, engaged in M&A in big boom time of foreign capital
coming into Japanese market. Experience the reality bite there, but left the industry in
the end of 2005.
• Published book about the investment on stock market which became a bestseller in
2005. Start up own business on financial education and corporate valuation system,
and sold s in 2010.
34 year-old
(2010)
18 year-old
(1995)
Enter
University and
Got degree of
Economics
Start up the business
To challenge the capitalism
43 year-old
Joining the world
of M&A
(ex. GM/Isuzu
Kanebo, Daiei)
Sold
business
Born as a second son
My name Yohei derives
from the philosophy word
“sublation”
and “peace”
0 year-old
(1975)
▲
Oil Shock
▲
The
Collapse
of Bubble
Economy
▲
The Big
Bang
▲
Lehman Shock
▲
Today
▲
Crimes by
Cult
Kobe Earthquake
70 year-old
Philosophical days
Yoga and Meditation
38 year-old
Re-debut as a
creator of the
business
secret・・・
secret・・・
6. 5
Business and occupation
• Create business under the mission of “providing the energy toward the creative potential”
Blue Marine Partners Co., ltd.
Writing/
lecturing
Business
creation
• Medical HR
development
in Vietnam
• Healthcare
/Lifelog
• Bank of
Mitsubishi
• Keio high-
school
• Diamond
Shares inc.
• Valuation
Matrix
• Gift
• Firms
• timeshare
Consulting
• Business
strategy
• Capital
policy
• Social
system
design
investment
Provide the energy toward the creative potential
(株)旅武者
Samurai
Tripper
Ispace.inc
• Moon-
probe
project
「HAKUT
O」
• R&D of
the probe
robot on
polar
exploratio
n
investment investment
• Retail
business
in Hoi An
• Intern-
ship
program
Other
Companies
Investment
And advisory
• IOT
• Micro
stay for
foreigner
• theatrical
company
• Japan
girls
media
• Kampo
tea
7. Started 8 companies in 10 years
6
Space Robot ispace, inc. IT Venture Shares,Inc.
Global Leadership Education Invest & Consulting
11. 10
What is money?
• “Ultimate reality”
• “It is necessary to do anything”
• “Money is a social voting right”(Dai Matsumoto, the president of
Monex)
• “Money is energy”(Joseph Campbell, the author of ‘Power of Myth’)
• “Quantified value”(2ch)
• “Power”
• “Potential”
• “The deviation value of the capitalism society”(The president of a
venture company)
• “The cause of the idleness and the result of exploitation” or “the
cause of potential and the result of contribution”
• “Money is a truth drug, which reveals the human nature”
• ・・・
• The definition of money varies by each
12. 11
Money as a communication tool
• Money is one of the communication tools in the society. It is a common language in the society.
– “Money is more global than English” (Nikkei Veritus)
– “You will be fine as long as you take your credit card and cash”
• Money has high multiplicity use but very little depth as the communication tool.
• Essence of Money is Figure with credit which never cause misunderstanding, rub, friction.
Multiplicity
of use
Depth
Context
Money
language
Body
language
Religion
values
indivicual
数字
123456789..
14. Study Framework
• Definition of economy is not making money, but is to make value and circulate them
within people.Japanese “経済” means “経世済民”.
• Money is just one of the tools to communicate values with people who doesn’t know
each other well. Therefore we could communicate values without money.
• My study is firstly suggesting growing non-nation based money which called “New
money” and secondly more focusing on economy not using money which called Non-
monetary economy.
13
経済(経世済民)
Economy
貨幣
Money which is figure with credit
非貨幣
Non-
Monetary
economy
$ € 元 円
・・
etc
企業
通貨
Bit
Coin
etc
Individual
credit
非経済(共同体)
Community
言語
領域
通貨
道徳・共通の価値観・血脈 etc
none
中央銀行(国家通貨) 無国籍通貨 ソーシャルキャピタル/ギフトエコノミー(贈与経済)
16. 15
“the monetary economy” is expanding as quantity
• During the year 2000〜2006, the growth rate of the real economy is about
1.4, However that of the monetary economy is triple the amount.
Year 2000 Year 2006
(日本政策投資銀行 鍋山徹 ファイナンス稲門会講演資料『成長市場をみる三つの目と人間力の3要素』をもとに作成)
About 570 trillion USD
About 70
Trillion USD
About 190
Trillion USD
About
50
Trillion
USD
Trade
Global
money
GDP
blue;the real economy
orange;the monetary
economy
Derivative
market
Drastic increase
17. 16
The change of the foundation of money
creditGold/mineral
money
Nation-state(sovereign)
before present
Credit creation
money money money money money
future
credit
Credit creation
money money money
corporates
(global companies)
individual
18. 17
Three-layered structure of the world
Individual
network
corporation
((((global companies))))
Nation-state
((((sovereign))))
19. 18
The 40% of the top 100 GDP in the world are “corporates”
The List made by Masahiro Kotosaka/All the GDP and sales are nominal values
Rank Country/Company GDP/Revenue
1 United States 14,657.80
2 China 5,878.26
3 Japan 5,458.87
4 Germany 3,315.64
5 France 2,582.53
6 United Kingdom 2,247.46
7 Brazil 2,090.31
8 Italy 2,055.11
9 Canada 1,574.05
10 India 1,537.97
11 Russia 1,465.08
12 Spain 1,409.95
13 Australia 1,235.54
14 Mexico 1,039.12
15 Korea 1,007.08
16 Netherlands 783.29
17 Turkey 741.85
18 Indonesia 706.74
19 Switzerland 523.77
20 Poland 468.54
21 Belgium 465.68
22 Sweden 455.85
23 Saudi Arabia 443.69
24 Taiwan Province of China 430.58
25 Wal-Mart Stores Inc. (NYSE:WMT) 421.85
26 Norway 414.46
27 Austria 376.84
28 Argentina 370.27
29 Royal Dutch Shell plc (LSE:RDSA) 368.06
30 South Africa 357.26
31 Islamic Republic of Iran 357.22
32 Exxon Mobil Corporation (NYSE:XOM) 341.58
33 Thailand 318.85
34 Denmark 310.76
35 Greece 305.42
36 United Arab Emirates 301.88
37 BP plc (LSE:BP.) 297.51
38 Venezuela 290.68
39 China Petroleum & Chemical Corp. (SEHK:386) 290.11
40 Colombia 285.51
41 Toyota Motor Corp. (TSE:7203) 241.97
42 Finland 239.23
43 Malaysia 237.96
44 Portugal 229.34
45 Hong Kong SAR 225.00
46 Singapore 222.70
47 PetroChina Co. Ltd. (SEHK:857) 222.26
48 Egypt 218.47
49 Nigeria 216.80
50 Israel 213.15
51 Ireland 204.26
52 Chile 203.32
53 Czech Republic 192.15
54 Chevron Corporation (NYSE:CVX) 189.61
55 Philippines 188.72
56 Total SA (ENXTPA:FP) 188.37
57 EDF Trading Limited 187.66
58 ConocoPhillips (NYSE:COP) 179.16
59 Pakistan 174.87
60 Shell Trading International Limited 174.11
61 Volkswagen AG (DB:VOW) 170.13
62 AXA (ENXTPA:CS) 164.94
63 Romania 161.63
64 Algeria 160.27
65 Peru 152.83
66 General Electric Co. (NYSE:GE) 150.21
67 Glencore International plc (LSE:GLEN) 144.98
68 New Zealand 140.43
69 Kazakhstan 138.43
70 Samsung Electronics Co. Ltd. (KOSE:A005930) 137.95
71 Ukraine 136.42
72 Berkshire Hathaway Inc. (NYSE:BRK.A) 136.19
73 General Motors Company (NYSE:GM) 135.59
74 Eni SpA (BIT:ENI) 132.73
75 Kuwait 131.32
76 Daimler AG (XTRA:DAI) 131.09
77 Qatar 129.49
78 Hungary 128.96
79 Ford Motor Co. (NYSE:F) 128.95
80 Petroleo Brasileiro (BOVESPA:PETR4) 128.45
81 Hewlett-Packard Company (NYSE:HPQ) 127.16
82 Nippon Telegraph & Telephone Corp. (TSE:9432) 125.70
83 E.ON AG (DB:EOAN) 125.31
84 Allianz SE (DB:ALV) 124.28
85 AT&T, Inc. (NYSE:T) 124.28
86 Carrefour SA (ENXTPA:CA) 120.49
87 Gazprom Open Joint Stock Company (RTS:GAZP) 117.83
88 Hitachi Ltd. (TSE:6501) 116.49
89 Assicurazioni Generali SpA (BIT:G) 116.32
90 GDF Suez (ENXTPA:GSZ) 113.28
91 Nestlé S.A. (SWX:NESN) 111.97
92 Honda Motor Co., Ltd. (TSE:7267) 110.97
93 McKesson Corporation (NYSE:MCK) 109.87
94 Panasonic Corporation (TSE:6752) 109.10
95 E.ON Sales & Trading Gmbh 108.39
96 Verizon Communications Inc. (NYSE:VZ) 106.57
97 Nissan Motor Co. Ltd. (TSE:7201) 105.50
98 LUKOIL Oil Company (RTS:LKOH) 104.96
99 Bangladesh 104.92
100 Siemens AG (DB:SIE) 104.53
20. 19
(Ref.)The comparison of the currencies issued by the private companies in
Japan
• Edy comes top followed by Suica. But iD by NTT Docomo and WAON by AEON increases their
circulation.
(Reference:NIKKEI, Press releases, individual HP)
PASMO
(PASMO協議会加盟事業者)
12.99M
(2009年7月末)
8,477 shops
(2009年1月末)
WAON
(AEON)
10.60M
(2009年7月末)
28,500 shops
(2009年6月)
nanaco
(Seven&I HLDGS)
About8.9M
(2009年9月1日現在)
27,541 shops
(2009年9月1日現在)
Edy
(ビットワレット)
51.4 M circulation
(2009年9月1日現在)
153,000 shops
(2009年9月1日現在)
iD
(NTTDocomo)
10M people
(2009年8月時点)
約42万 terminals
(2009年7月末)
No. of circulation No. of shops where have terminals
Suica
(JR East)
26.81M
(2009年7月末)
59,220 shops
(2009年3月末)
Rakuten card
(Rakuten)
50M people
(2009年2月)
10,304 shops
(2009年10月)
Tpoint
(CCC)
About 3,319 people
(2009年8月末)
約29,000 shops
(2009年8月末)
Lawson point
(Lawson)
About 7.50M people
(2008年10月末)
N/A
ANA Mileage Club
(ANA)
About 18M people
(2009年1月末)
90,000 shops
(2009年1月末)
JAL Mileage Bank
(JAL)
20.69M people
(2008年12月末)
N/A
40M circulation
70,000 shops
22. 21
Non-monetary economy
• The market share of money in economical communication could be declining in the
near future..
The market share of money in the economical communication market
20082005 20151980
Collapse of Subprime Loan
2050
Bubble
Economy
and its
collapse
Economy
based on
seniority
Highly
networked
Information
society by
IT innovation
The market share
Of Money
The market share of
non-monetary economy
Totalamountofeconomy
25. 24
1) Limitation of capital expansion: Are we selling our soul?
• What can money buy and what cannot? Where is the border?
– Land in the moon(3000JPY~)and island in South
– Cornea(30,000 USD), liver(130,000 USD), heart(150,000 USD)
– Virgin (10,000 GBP) and cord blood
– Waste or the right to emit CO2
– Backdoor admission (5million JPY) or a decision of “not guilty”
– A couple buster (1.5 million JPY) and matchmaking business(300,000~JPY)
– Holding patent right on DNA
– ・・・
26. 2) Structure of the human desires and the social system could be changed
• What are we longing for? In accordance with the shift of our desires, the social
system also moves on to the next stage.
• Desire of the survival is NOT the instinct of human beings nowadays. It is imprinted
habit in today’s world. We rather ask for the social desire.
• In that period, money doesn’t work well.
25
Survival
(food, clothing and housing)
Acknowledgement
(identity, respect)
Creation
Structure of desires Range of human rights
20
thcentury
21
stcentury
Social system
Vertical society
(Money is the common language)
Horizontal society
(credit is the common language)
Oneness society
(consciousness)
27. 26
2) Perspective on the new industrial structure and related companies
• Clear divide on “consumption function” and “consumption bond” in 21st century
consumption behavior.
• More suitable way to look at the industry is “Which desire do they respond on?” rather
than “What do they sell?”
Desire to
survive
(Infrastruct
-ure)
Social Desire
(Recognition/bonding)
Self-fulfillment
Desire (creation)
Uniqlo
United
Arrows・
SHIPS・
Beams
Seven&i
Watami
message
(elderly people
care home)
Clothing HousingFood
CookPad Share house・
airbab
Mass-automatic
supply system
established by
big corporates
(consumption function)
New business
model on
21st century
aim to meet
this desire
(consumption bond)
Capitalism cannot
reach
Finance Retail
Seven
Bank
Kiiva・
Prosper・
StarBucks
Village
Vanguard゙
Seven&i
Aeon
What do they sell?
Whichdesiredotheyrespondon?
IT
Gree
DeNA
MS
google
26
Member’s
only club
28. 2) ネットワークによる「欲望の二重一致」の解消
• The world moves on to the stage where the “credit” issued by “individual” will be more
focused and cherished via network
2727
Capitalism Credit Economy
goods
credit credit
goods goods goods
credit
trade
currency
collateral
collateral
trade
network
credit
goods
credit
goods
credit
goods
credit
goods
credit
goods
credit
goods
A B A B
(*)unstable credit
→
29. Figure vs Individual
• Energy means consolidated resources and Only 2 things can lock up the resources:
“numerical numbers” or “individuals”
• Money is about numbers and it embed the credit and the value inside that membrane.
• “Individual” in English means that you cannot divide it anymore. It is the smallest unit. You
can also embed the trust and value inside that unit.
28
Numbers
123456789..
Individuals
(individual)
cannot divide
The common language of
the vertical society
「Yen」
The common language of the horizontal society
「En」(bond)
No “friction” Be able to convey “context” and “value”
30. 4)新しい共同体の出現と人間関係の組み換え現象
The ratio of majority/minority has become 6:4
• Big changeover the ratio between the majority and the minority in Japanese society
29
Majority
NEET(600,000 people), Young temp
workers, LGBT(one out of 15 people),
Single mother(700,000 people), Elderly
people who live on his/her own (1 million
people), People with annual income below
2M JPY(10 million people)
Minority 40%
60%
Full-time employee, employees of the big
corporates, public sectors, professionals
and their family
31. 4)新しい共同体の出現と人間関係の組み換え現象
“Vertical” and “Horizontal”
• The established system of majority→Vertical
• The counter system of marginalized minority→Horizontal
30
Majority
Vertical/hierarchical system
“Absorb” from the lower and
“shower” from the top
Senior people
Next senior people
Common people
Minority
Money/Time
Horizontal system
Distribute/share the necessary
resources on a case
by case basis
Collect and distribute
Resources
Verticalpipeline
Majority Minority
32. 4)新しい共同体の出現と人間関係の組み換え現象
Summary of capitalism society (vertical) and network society (horizontal)
• Everything is different between vertical and horizontal society
31
Capitalism society
(vertical/economy based on divide)
Network society
(horizontal/economy based on harmony)
Literacy
Common
language
Money(numerical number) Consciousness(individual)
Credit(contract/value supply) Trust(unconditional)
Value
Verbalized Not visible/Trasnient
Class
“Hub” is overwhelmingly strongGo upper, you become
stronger
Response
• Build up the unit
which is quantified
and comparable
• Keep building up the
bond and trust, not
be able to quantify
nor comparable
Purpose
Operation Innovation
33. 4)新しい共同体の出現と人間関係の組み換え現象
issues that horizontal society has and its solution
• 1.The cost/pain of “friction”
Need to come up with the idea of reduce this cost/pain to keep running the horizontal society
For example・・・
• Expose
• Not negotiate
• Believe the butterfly effect of the value
• Not block others
• Make the process open
• Mange the distance
• Make commitment (make contract/manifest) if necessary
• Respect all your surroundings (do not see things vertically)
• 2.Weakness can be turned out as “power” ex) failure of the communism
• 3.Since “hub” becomes overwhelmingly strong in the horizontal society, it could be easily
misled to radical fascism or cult if you allow winner-take-all rule.
32
36. iphone “Gift” App : http://gift2friends.com
• I Developed “Gift” App for iPhone and web system to promote gift economy whose
concept is “Share everything with everyone”.
• Gift helps 500 people to share furniture, electronic devices, room, knowledge without
using money.
35
37. Developing steps for Gift
36
Web β
iphone
app β
Function
And
devices
Update 1 Update 2
Number
Of
Users
Feed
back
• Post anything to share
• Facebook login
• degree of intimacy
and distance check
• Credit rating
• Communication tool
• Camera to post photo
easily
• 200
• Focus on sharing
furniture, electric
devices, knowledge,
room, land
• Popular design
• Promote app to
communities
• 500
• Not particular
• Design is awesome
• Cant image what to
share
• Cant image
• Not so much
transaction was
occurred among
friends but making
good network within
people who don’t
know each other
• Furniture occupies
most transaction.
• 1000~5000
Now
• Transportation should
be simplified and cost
must be lowered
• Credit by paying
forward should be
tracked and influence
real economy
2015(1-3)2014(6-12) 2015(4-8) 2015(9-12)
• 10,000~100,000
Plase give your feedback : ) !!
◯◯◯◯iphone版ダウンロードはこちら版ダウンロードはこちら版ダウンロードはこちら版ダウンロードはこちら
https://itunes.apple.com/jp/app/
gift/id931335821?mt=8
◯◯◯◯Appストアでの検索は、ストアでの検索は、ストアでの検索は、ストアでの検索は、
「シェアーズ」「ギフト」「山口揚平」「断「シェアーズ」「ギフト」「山口揚平」「断「シェアーズ」「ギフト」「山口揚平」「断「シェアーズ」「ギフト」「山口揚平」「断
捨離」「引っ越し」等捨離」「引っ越し」等捨離」「引っ越し」等捨離」「引っ越し」等
38. One more thing
• I have a dream of designing the happiest society where
all people are respected, never isolated, never injured,
never starved, where everyone enjoy communication
and creation freely just by following each heart.
• To make my dream comes true, I resigned M&A firm, had
started my own company, wrote and published books,
studies again at Univ. of Tokyo and devote myself into
research regarding essence of Money and new
economic system which has all people happy.
• One day, we can accomplish the society without using
money which divide us.
43. Social participation influence health
SOURCE:CERI,2010,<SOCIAL CAPITAL,
HUMAN CAPITAL and HEALTH What is the Evidence?>
>
44. what’s time bank?
Time bank exchanges
“future time” for “present money”.
time Money time Money
time money
money time
45. Why does time bank work well?
Exchange ratio will be changing according to capital productivity and people’s lifespan.
borrowing ratio ( € / hour )
people’s life
span
capital
Productivity
(production / €)
super
high
super
low
low
high
46. Does time bank make good society?
Simulation of timebank system: But does it work actually?
Young exchange
time to money
invest money to
innovate new
product
people will be
happier, and healthy
time exchange ratio
be lowerYoung can get back
time with low price
People’s life span
extendGood cycle
47. Living localy, connect globaly
Living in small community, having an global connection at the same time.
local commnity
● Every generation helps each
other
● some things: foods, housing
are free
● Democracy works because all
commit to it
● Gift economy works
● Sharing everything on the web
● Energy system is sustainable
● minimum production by 3D
printer, etc.
● Data, knowledge, information
are sharing between
communities
data
share
B.
C.
3
D
A.
49. 48
References
• F.A. Hayek “The Road to Serfdom” F・A・ハイエク「貨幣発行自由化論」
• Katsuhito Iwai “To Whom does the Corporation Belong? “( 『会社は誰のものか』)
“What will Happen to the Corporation from Now on?”(『会社はこれからどうなるのか?』
• Hirohumi Uzawa “Social Cost of Automobiles”( 『自動車の社会的費用』)
• Atsunori Kawamura “The Last Word of Ende” ( 『エンデの遺言』)
• Karl Marx “Capital”
• Katsumi Hirakawa “The Illness so called ‘Limited Company’”( 『株式会社という病』)
• Andre Comte-Sponville “Le Capitalisme est-il Moral?” (Does Capitalism have Moral?)
• David Pitt-Watson “The New Capitalists: How Citizen Investors Are Reshaping the
Corporate Agenda”
• Rachel Carson ”The Sense of Wonder”
• Haruki Murakami “Dance, Dance, Dance” (『ダンス・ダンス・ダンス』)
• Charles D. Ellis “Capital”
• G. Edward Griffin “The Creature Jekyll Island”
• Jean Peyrelevade “Le Capitalisme Total”