The document outlines an "inception deck" process for quickly designing solutions that matter. It describes breaking attendees into cross-functional teams and having them rapidly generate personas, prioritize features, create user journeys, and develop an elevator pitch for a mobile app to help tourists in Barcelona explore the local area. The teams then presented their initial ideas and the document reflects on what was achieved, including validating assumptions, scoping the initial problem, and creating a shared vision in a low-risk, iterative way within the time-boxed session.

1. How to design stuff that
matters fast
1st half of Inception Deck
Ariadna Font Llitjós
@quicola

2. Inception Deck
1. Why are we here?
2. Scoping list
3. Design the box
4. Elevator pitch
5. Meet your neighbors
6. Show your solution
7. What keeps you up at night?
8. Size it up
9. What's going to give?
10. What's it going to take?

3. Inception Deck
1. Why are we here?
2. Target users
3. Scoping list Today's session
4. Design the box
5. Elevator pitch
6. Meet your neighbors
7. Show your solution
8. What keeps you up at night?
9. Size it up
10. What's going to give?
11. What's it going to take?

4. Eewei Chen's session at #Agile2011
Adrian Smith
Jonathan Rasmusson
aka

5. Name things you can do in 90 minutes?

7. Anyone in #ALE12 want to join
me for a short and slow 30-45
minutes run? Will be at Sagrada Landed in Barcelona for
Familia in 15 mins #ALE12. Do people have
a plan for tonight?
Where is the best brewed
coffee nearby? Raw Bean? Mill
Creek Roasters? Must be dark,
not acidic.
Two n00bs @ #ALE12. Where
is everyone hanging out
tonight? Somewhere walking
distance from Poble Nou?
twitter

8. Agilistas who arrive in a foreign town away from home, have
limited knowledge about where to go and what they can do
locally...

9. The challenge
Design a mobile app to help people new to Barcelona and
Catalonia explore all that the area has to offer from a local's
perspective.

10. Rules
● Be positive!
● No right and wrong
● Work as a team, share responsibilities
● Challenge the status quo
● User needs vs Business needs
● Focus and keep moving forward (clock is ticking!)
● Have fun!
● GO!

11. Form Teams
Design, dev, test, business, other
Tip: get a good mix & form cross functional teams
3 min
Tips: Talk to each other, you are the target audience, delegate
tasks (don't all work on the same thing at once), you can go
back, redo and add things. Work fast. Do just enough and
move on! Relax and have fun

12. Who am I?
Complete empathy maps.
Fill in the various sections creating a persona for the person
you are building the app for.
Tips: interview each other, think about the tourists too.
"See" = motivation (e.g. find a specific item)
"Do" = features (e.g. search)
10 min

13. What do I want to do? (what are the
features?)
Generate, group and prioritize features (story mapping)
Tips: most important user needs with max business value,
20/80 rule. Dot vote to prioritize - ask would 'you' use it?
10 min

14. Can I use it?
User Journeys, sketch, paper prototype
Tips: "Guerrilla" concept test with each other, me and other
attendees to validate assumptions and interactions
25 min

15. Why should I use it?
Elevator pitch
Tips: a cool brand name and pitch helps match unique selling
proposition (USP) to strongest user motivation, needs, desires,
gaps
10 min

16. Elevator Pitch
For [target user/customer] who wants to
[motivation, need, desire], the [product name]
is a [market category] that
[key benefit, compelling reason to buy] by [USP]
different from [competitors]

17. Elevator Pitch - En poques paraules
Per a [client/usuari ideal] que vol
[motivació, necessitat, desig], el/la [nom del producte]
és un [categoria del producte/mercat] que
[benefici clau] mitjançant
[diferenciació principal, proposta de venta única]
a diferència de [competència]

18. Presentations
prep & present
Tips: Tell a good story. Role play? Sell your product and brand.
Back it up with research and validation.
20 min

19. Next?
More ideation
Usability test
Higher fidelity HTML prototype
Graphic design
Write stories
Estimate
Prioritize (BV, UV, ROI)
Create roadmap fro MVP
Deliver it!

20. What did we achieve? Was it agile
enough?
Roles and Responsabilities
Collaborative & inclusive
Challenge the status quo
Time boxed and rapid
Iterative and feedback driven
User needs matched to business value
Shared common vision
Prioritized features
"testable" lo-fi prototype
Presented ideas
Initial project scope
Less time to think too much
Solved problem quickly
Low risk
Ok to fail, just fail forwards!
Fun?

21. Inception Deck
1. Why are we here?
2. Scoping list
3. Design the box
4. Elevator pitch
5. Meet your neighbors
6. Show your solution
7. What keeps you up at night?
8. Size it up
9. What's going to give?
10. What's it going to take?

22. Inception Deck
1. Why are we here?
2. Target users
3. Scoping list Today's session
4. Design the box
5. Elevator pitch
6. Meet your neighbors
7. Show your solution
8. What keeps you up at night?
9. Size it up
10. What's going to give?
11. What's it going to take?

23. Inception Deck
1. Why are we here?
2. Target users Who am I? / Persona
3. Scoping list What do I want to do?
4. Design the box Can I use it?
5. Elevator pitch Elevator Pitch
6. Meet your neighbors
7. Show your solution
8. What keeps you up at night?
9. Size it up
10. What's going to give?
11. What's it going to take?

24. Inception Deck
1. Why are we here?
2. Target users
3. Scoping list
4. Design the box
5. Elevator pitch
6. Meet your neighbors - project community
7. Show your solution - technical architecture
8. What keeps you up at night? - important risks
9. Size it up (3, 6, 9 months?)
10. What's going to give? - tradeoff sliders
11. What's it going to take? - time & cost

25. Thanks!
@quicola
ariadneta@gmail.com