2. • No strong design-led culture
• You’re building too many features without knowing whether each are successful
• Struggle to collect user feedback
• Unsure whether you’re focussing on the right things
• Worried about competitors delivering change faster than you are
2
Biggest problems you find as a team
3. • A step-by-step framework for solving big problems as
a team in just one week
• Gives teams a shortcut to learning, before the
investment and time of building and launching
• Outcomes include a human-tested high quality
prototype, user feedback evidence, a product backlog
and business alignment with decisions made
What is the design sprint?
5. 5
What the Sprint week looks like
THURSDAYWEDNESDAYTUESDAYMONDAY
Test the prototype
with real humans
Use feedback from
testing to create
clear next steps
Build the prototype
Set up the user tests
Curate and vote on
best solutions
Define the prototype
with a storyboard
Define the
challenges
Product a mass of
solutions
EVERYONEEVERYONE
6. ✓ When you have a big project or big problem to
solve
✓ When you have a failing product and features
and don’t know why
✓ When you’re just starting out
✓ When you don’t have the answer
✓ When it’s going to cost a lot of time or money
When to run a Sprint
7. • The # 1 Design Sprint business in the
UK
• Started running design sprints in 2017
• Completed over 30 design sprints
• Clients include Quilter, Young’s
Brewery and Neptune
Etch Sprints
11. ✓ It’s a serious time-saver
✓ Great alignment tool of what the business problem is
✓ Everyone gets heard
✓ Re-energises your team
✓ Get a clear prioritised roadmap
✓ Learn useful productivity exercises
✓ Validate and discover a problem space
Benefits of the Sprint
12. • Founder of Etch Sprints and product designer
• 10 years experience leading UX design at
Etch, Wiggle, Ericsson and HULT
• Started running design sprints in 2017
• Trained by Jake Knapp in 2018
Ross Chapman
14. Etch Group is collection of people, agencies
and partners that exist to redefine how
traditional consultancies operate.
Founded in 2012, Etch Group is a full-
service suite of digital businesses that
service businesses across innovation,
product, marketing, and technology.
We have experts based at studios in London
and Southampton in the U.K. and in Cape
Town, South Africa.
Part of Etch Group
Behavioural Design
Etch Sprints
Digital Products
Digital Marketing
Rapid Breakthrough
Mobile design & build
16. • It’s a tool to help solve problems and
make decisions quickly
• Takes the best bits of the Sprint and
demonstrates the methodology in just 1
hour
Origin story here: https://medium.muz.li/a-super-simple-
exercise-for-solving-almost-any-product-design-
challenge-f9e6c0019d7d
What is the LDJ?
18. • Sprint supplies
• Magic paper and whiteboard pen
• Timer
• Playlist!
What you need
19. • Write as many positives that you
see in general
• 7 minutes on the timer
What’s moving us forward?
I feel like I’m doing
purposeful work
I feel supported here
19
20. • Write as many problems or
challenges that you see in general
• 7 minutes on the timer
What’s holding us back?
We always take
too long making
decisions
We don’t have ashared goal
20
21. • Each person sticks their problem up
and explains briefly what the general
problem is
Present what’s holding us back
We always take
too long making
decisions
We don’t have ashared goal
21
22. • With two voting dots, silently vote
on the biggest problems you have as a
team
• You can put dots on your own or two
dots on one if you like
• 6 minutes on the timer
Vote!
We always take
too long
deciding
We findreleasing hard
We
22
23. • It should look like this!
• The moderator then reorders into a
priority tree and removes the zero
and one voted solutions
• Select just the top 3
Prioritise!
We always take
too long
deciding
We findreleasing hard
Discard 1 and no votes
We lack
communication
23
24. • Reframe top 3 problems as
How Might We
Reframe
Find quicker waysto make decisions?
HMW
We always take
too long
deciding
Release new
products easily?
HMW
Have better
communication in the
right ways?
HMW
We lack
communication
nd
hard 24
25. Create solutions
Find quicker ways
of making decisions?
HMW
Release new
products easily?
HMW
Have better
communication in the
right ways?
HMW
25
26. Vote with 6 dots each!
Find quicker ways
of making decisions?
HMW
Release new
products easily?
HMW
Have better
communication in the
right ways?
HMW
27. Move up top solutions
Find quicker ways
of making decisions?
HMW
Release new
products easily?
HMW
Have better
communication in the
right ways?
HMW
28. • Place the solutions on an impact/effort scale
• Decide whether the solution should be
higher or lower
• Effort is how much effort we as a team think
it will take to implement and impact is the
degree to which we think it would solve our
problem in the short-term
28
Decide what to execute on
Effort
Impact
Sweet spot!
29. • How could we exactly solve this
within the next two weeks?
• Solutions outside of the sweet spot
can’t be done in the short-term,
but do put into a backlog
• 5 minutes on the timer
29
Turn into tasks
• For next decision, use a
• Use the product backlo
afterwards
• Use Lightning Decision Ja
often
• Re assess in 2 weeks
Use our
time better
Use the LDJ!
31. ✓ Recognised problems, reframed as questions and created solutions
✓ Prioritised solutions over an effort/impact scale
✓ Can now work through a product backlog
✓ And that took only 1 hour!
✓ Share what you have learned / invite us over!
31
Look at what you have achieved!
