BRAND, Qual è la tua Strategia AMAZON?

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AMAZON IMPATTA SULLE TUE VENDITE DEL TUO BRAND, DEVI AVERE LA TUA STRATEGIA E DIFENDERTI TROVA INSIGHT INCREDIBILI CON LA KEYWORD RESEARCH SU AMAZON SEO E SEM SU AMAZON SONO LA GRANDE OPPORTUNITÀ DI MARKETING: IL LORO COSTO TRIPLICHERA’ NEI PROSSIMI 3 ANNI

Marketing

AMAZON STA CAMBIANDO LE REGOLE: COGLI L’OCEANO BLU
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AGENDA
1. Perché devi avere una «AMAZON STRATEGY»
2. Strategia «Off Amazon»
3. Strategia «On Amazon»
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DA UN LATO AMAZON PROPONE LA PARTNERSHIP
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… SENZA AVERLO DECISO DIRETTAMENTE E CON PRICING DIVERSI
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ANCHE I RETAILER SONO SU AMAZON
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CARREFOUR HA 672 SKU SU AMAZON.IT AL 21/3/19
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AGENDA
1. Perché devi avere una «AMAZON STRATEGY»
2. Strategia «Off Amazon»
3. Strategia «On Amazon»
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 14

AMAZON COSTRUISCE IL SUO SUCCESSO IN GOOGLE
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AMAZON.IT TRIPLICA VISIBILITÀ SEO NON BRANDED SU GOOGLE
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AMAZON.IT: TOP SEO KEYWORD SU GOOGLE (NON BRANDED)
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IMPLEMENTA E POTENZIA LE RECENSIONI SUL TUO E-COMMERCE
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Fonte: https://www.ibs.it
Fonte: https://www.ekomi.it/

OTTIMIZZA COSTANTEMENTE I PERCORSI DI CONVERSIONE & UX
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Fonte: https://www.shopify.com/enterprise/ecommerce-eye-tracking
Fonte: https://www.thinkwithgoogle.com/

ECOMMERCE & AMAZON CONVERSION RATE
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 21
Fonte: TechCrunch; 1010data - 2017
Un buon
e-commerce
ha un tasso di
conversione
del 2%
AMAZON ha
un tasso di
conversione
medio del
9%

ESPANDITI SU ALTRI MERCHANTS VERTICALI
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 22

AGENDA
1. Perché devi avere una «AMAZON STRATEGY»
2. Strategia «Off Amazon»
3. Strategia «On Amazon»
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 23

LE OPZIONI «ON AMAZON»
KEYWORD RESEARCH su Amazon
Aprire AMAZON STORE
SEO e SEM su Amazon
Implementazione SKILL AMZN ALEXA
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AMAZON È IL SECONDO MOTORE DI RICERCA DOPO GOOGLE
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FAI UNA KEYWORD RESEARCH: QUANTO CERCANO SU AMAZON
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Fonte: Tool interno – 02/11/2018

NESPRESSO HA UNA VETRINA SU AMAZON
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AMAZON: CARICHI TUTTA LA GAMMA PRODOTTI? FORSE…
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Fonte: Google.it – 02/11/2018 – Google Ads omesse

FAI SEO SU AMAZON SU CIASCUN PRODOTTO (ASIN)
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 29
SELEZIONE E POSIZIONAMENTO
DELLE PAROLE CHIAVE
TITLE
BULLET POINTS
DESCRIZIONE PRODOTTO
BACKEND KEYWORDS
+
importanti
-
importanti

FAI SEM SU AMAZON PER MIGLIORARE VENDITE E VISBILITÀ
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SEM AMAZON: LA PIATTAFORMA CHE CRESCE DI PIU’
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 31
Fonte: Emarketers sep 18

ATTIVAZIONI DI SKILLS SU AMAZON ECHO
© 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 32
Si tratta di un insieme di API e strumenti self-
service che consentono agli sviluppatori di creare
nuove funzionalità attivate tramite comandi vocali,
o skill, per Alexa.

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33
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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

BRAND, Qual è la tua Strategia AMAZON?

3. EXECUTIVE SUMMARY - AMAZON IMPATTA SULLE TUE VENDITE DEL TUO BRAND, DEVI AVERE LA TUA STRATEGIA E DIFENDERTI - GUADAGNA INSIGHT INCREDIBILI CON LA KEYWORD RESEARCH SU AMAZON - SEO E SEM SU AMAZON SONO LA GRANDE OPPORTUNITÀ DI MARKETING: IL LORO COSTO TRIPLICHERA’ NEI PROSSIMI 3 ANNI © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 3

13. AMAZON RICHIEDE UNA STRATEGIA DI BRAND A 360° GAMMA MARKETING PREZZO CROSS CANALE VENDITE ONLINE/ OFFLINE LOGISTICA SERVIZIO CLIENTI COMPETIZIONE … © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 13

15. LE OPZIONI «OFF AMAZON» SEO Google sul TUO Brand RECENSIONI su TUO e-commerce Ottimizzazione CRO e-commerce Diversificare su altri MERCHANTS © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 15

20. OTTIMIZZA COSTANTEMENTE I PERCORSI DI CONVERSIONE & UX © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 20 Fonte: https://www.shopify.com/enterprise/ecommerce-eye-tracking Fonte: https://www.thinkwithgoogle.com/

21. ECOMMERCE & AMAZON CONVERSION RATE © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 21 Fonte: TechCrunch; 1010data - 2017 Un buon e-commerce ha un tasso di conversione del 2% AMAZON ha un tasso di conversione medio del 9%

29. FAI SEO SU AMAZON SU CIASCUN PRODOTTO (ASIN) © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 29 SELEZIONE E POSIZIONAMENTO DELLE PAROLE CHIAVE TITLE BULLET POINTS DESCRIZIONE PRODOTTO BACKEND KEYWORDS + importanti - importanti

32. ATTIVAZIONI DI SKILLS SU AMAZON ECHO © 2019 AvantGrade (Xago Europe SA) - All Rights Reserved 32 Si tratta di un insieme di API e strumenti self- service che consentono agli sviluppatori di creare nuove funzionalità attivate tramite comandi vocali, o skill, per Alexa.

33. ©XagoEuropeSA–Confidential–AllRightsreserved 33 AvantGrade Via San Gottardo, 61 6828 Balerna (TI) - CH +41 091 6829583 +39 02 87366901 www.AvantGrade.com www.aleagostini.com Seguici su Linkedin VUOI CRESCERE CON AMAZON? CONTATTACI

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