The document discusses the impact of social media and how it can be used for teaching, research, and outreach. It describes key aspects of social media like being built on networks and sharing user-generated content. It also provides statistics on social media usage from a 2011 survey. Several specific social media platforms are mentioned like Facebook, blogs, Twitter, Quora, and Livestream. Faculty are encouraged to consider these tools and whether having a social media presence would help them personally or professionally with teaching, research, and outreach.

1. The Impact of Social Media
Using New Media Tools in your Teaching,
Research, and Outreach
Andrew Gossen (@agossen)
ILR Faculty Retreat
August 18, 2011

2. Social Media
• Built on networks
• Emphasis on sharing user-generated content
• Cultural values
– Engagement
– Transparency
– (Relative) informality
– Authenticity

4. Babson Survey Research
Group/Pearson Survey (April 2011)

8. Social Media
• Find
• Be found
• Share
• Be shared with

9. Social Media
Social media offers a quick, easy way to share
less formal content and engage with a variety
of networks.

10. Facebook

11. Facebook

12. Facebook

13. Facebook

14. “You hunt where the ducks are. Facebook is
where my students are.”
- Jeff Nunokawa

15. Blogs

16. Blogs

17. Blogs

18. Blogs

19. Blogs

20. Blogs

21. Blogs

22. Blogs

23. Twitter

24. Twitter

25. Twitter

26. Twitter

27. Quora
“But there’s a magic to Quora that has
captured Silicon Valley’s imagination.
Something about the quality of the people
and the content. Real discussions break out on
Quora all the time. The signal to noise ratio is
extremely high.”
- Michael Arrington

28. Quora

29. Quora

30. Quora

31. Quora

32. Quora

33. Livestream

34. Questions to ask yourself
• Do I want this? Does it help me personally or
professionally?
• Do I have the time to invest in a social media
presence?
– Learning
– Maintaining
– Evolving
• How will my colleagues respond?

35. Platforms mentioned
• www.facebook.com
• blogs.cornell.edu
• www.twitter.com
• www.quora.com
• www.livestream.com